OEM Applications Sales Manager

ABB

OEM Applications Sales Manager driving UK sales strategy for low voltage AC drives and automation products. Collaborating with OEM customers to drive business development and sales growth.

Posted 7/10/2026full-time🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Executes the UK Machinery OEM sales strategy and business plan meeting business objectives, supporting volume, mix and profitability targets for the local division
Focuses on OEM hunting and business development activities to ensure growth and increase in market share in the Machinery OEM market
Develops and implements solutions, product packages and software applications for OEM customers
Supports in preparing sales proposals and negotiates contracts to secure new business
Delivers product demonstrations and presentations to showcase the value and benefits of ABB’s solutions
Collaborates with OEM hubs and the division to develop OEM application solutions that are technically appropriate, value adding and cost effective
Identifies and understands key OEM market trends and drivers and provides feedback on customer and market requirements for development activities
Executes the Communications plan to increase market and brand presence covering campaigns, trade shows, events and related activities
Uses appropriate tools and processes for market mapping and developing OEM customers through the various sales stages
Prepares sales forecasts and other sales-related information
Demonstrates ABB’s core values and group safety and integrity standards and acts accordingly

Requirements

What you’ll need

Strong experience in supporting Machinery OEM customers and relevant segments
OEM application expertise and proven experience in drives and automation (Drives, PLCs, HMIs, Servo products)
More than 5 years of front-end customer facing sales experience
Strong commercial focus, ability to demonstrate experience in driving sales and new business development activities
Strong customer and market focus, able to position the portfolio in a highly competitive market
Degree or equivalent in Electrical Engineering or related technical field
Passionate about technology, innovation, sustainability and energy efficiency
Holder of a full UK driving licence

Benefits

Comp & perks

Competitive salary
25 days annual leave plus bank holidays
Competitive contributory pension scheme
Life assurance
Flexible benefits scheme (Includes options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)
Internal mobility opportunities, mentorships & access to projects globally
Employee Assistance Programme
Generous employee referral scheme
Company car or cash for car allowance
Hybrid working
Private medical cover for yourself
Generous bonus scheme

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

OEM Application DevelopmentSales Proposal PreparationContract NegotiationProduct DemonstrationsMarket MappingSales ForecastingDrivesPLCsHMIsServo Products

Soft Skills

Commercial FocusCustomer FocusCommunication SkillsCollaborationNegotiation Skills

Certifications

Full UK Driving Licence