EL Product Marketing Manager

ABB

Product Marketing Manager responsible for go-to-market strategies for ABB in China. Leading implementation and growth metrics for product marketing across local divisions.

Posted 6/1/2026full-timeXiamen • 🇨🇳 ChinaSeniorLeadWebsite

About the role

Key responsibilities & impact

Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy
Defining and communicating product value propositions and product positioning
Focusing on achievement of the target set for metrics like total demand orders
Evaluating market opportunities
Ensuring balanced growth for all product lines
Creating product demand by promoting technical aspects
Builds an effective, capable, and high-performing organization
Develops talent and reviews effectiveness

Requirements

What you’ll need

Bachelor's degree or above in Engineering, Marketing, Business Administration, or related field
MBA or equivalent advanced business qualification preferred
Minimum 15+ years of professional experience in marketing, sales strategy, product management, or business development
Proven track record in driving profitable growth and market expansion
Strong strategic thinking and planning capability as critical competency
Deep market intelligence capabilities
Portfolio strategy expertise in managing multiple product lines
Exceptional ability to navigate complex organizational matrices
Proven track record in bridging front-end market requirements with back-end operational constraints
Talent development and coaching capability with demonstrated success
Bilingual capability in English and Mandarin Chinese (fluent, professional level)

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketing strategyproduct value propositionsmarket opportunities evaluationdemand generationportfolio strategymarket expansionsales strategyproduct managementbusiness developmentstrategic planning

Soft Skills

strategic thinkingtalent developmentcoaching capabilityorganizational navigationcommunicationleadershipteam buildingperformance managementanalytical thinkingproblem-solving

Certifications

Bachelor's degreeMBA