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ABB

Marketing Manager

ABB

Marketing Manager at ABB managing product positioning and launches. Collaborating cross-functionally to drive impactful marketing initiatives and stakeholder alignment.

Posted 5/30/2026full-timeSalzburg • 🇦🇹 AustriaMid-LevelSenior💰 €4,341 per monthWebsite

About the role

Key responsibilities & impact
  • Help shape the strategic positioning and launch of innovative products in close partnership with Product Management, Sales and Marketing teams across the organization.
  • Manage and coordinate product launches and go-to-market activities throughout the full product lifecycle in close collaboration with Product Management, Sales and cross-functional stakeholders.
  • Run ongoing product marketing initiatives, campaigns and messaging activities to ensure clear and compelling communication of customer value propositions.
  • Develop launch plans, annual marketing calendars and prioritization strategies aligned with business goals and market opportunities.
  • Act as a collaborative bridge between R&D, Sales and Marketing, ensuring transparent communication, stakeholder alignment and effective project execution.

Requirements

What you’ll need
  • 5+ years of experience in product marketing or a related strategic marketing role within an industrial or technology-driven environment.
  • Effective project management skills with the ability to coordinate multiple initiatives and priorities simultaneously.
  • Clear communication and storytelling capabilities, including the ability to translate complex technical topics into customer-oriented messaging.
  • Experience developing product positioning, value propositions and sales enablement materials such as presentations, brochures and launch assets.
  • Collaborative mindset combined with confidence, initiative and the ability to question ideas constructively when needed.
  • Effective analytical thinking and the ability to identify market needs, trends and strategic opportunities.
  • Fluency in English and German is required.

Benefits

Comp & perks
  • Work-Life Balance – Flexible working models, including flextime and hybrid options, to support your personal and professional life.
  • Health & Well-being – Access to various health measures, a Global Employee Assistance Program, and a gender-neutral parental leave policy.
  • Financial Perks – Participation in the Global Employee Shareholder Acquisition Program (ESAP) and meal allowances.
  • Career Growth – Extensive training opportunities and structured development programs to help you advance.
  • Inclusive Culture – An international work environment that encourages collaboration and innovation.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingstrategic marketingproject managementproduct positioningvalue propositionssales enablement materialsanalytical thinkingmarket needs identificationtrend analysis
Soft Skills
clear communicationstorytelling capabilitiescollaborative mindsetconfidenceinitiativeconstructive questioning