Regional Sales Manager – LATAM

ABB

. As the Latin America (LATAM) Region Marketing & Sales Manager, you will be responsible for driving profitable growth to meet or exceed assigned targets while focused on delighting our customers.

Posted 5/7/2026full-timeRemote • 🇦🇷 ArgentinaSeniorLeadWebsite

About the role

Key responsibilities & impact

As the Latin America (LATAM) Region Marketing & Sales Manager, you will be responsible for driving profitable growth to meet or exceed assigned targets while focused on delighting our customers.
You will be expected to mentor and develop a team of country marketing & sales leaders, ensuring successful implementation of cross-region initiatives, as well as developing local initiatives and strategies.
You will guide your team to obtain and analyze installed base information to build pipeline opportunities and better understand market potential and build resource plans.
Your success will be highly dependent upon the team supporting you and collaboration with other Electrification and ABB Businesses.
The final key to your role will be recruiting, developing, and giving opportunities to world class talent in your region.
Meet/Exceed Financial KPIs for the LATAM region.
Create, plan and implement an annual commercial service sales strategy by effectively utilizing ServIS (the approved Service database) to protect and grow our installed base while targeting our competitors’ customers.
Promote value add service offers supporting the entire Life Cycle Management (LCM), ensure the team sells the complete service portfolio: Care, Modernization and Advisory Services and participate in risk reviews and negotiations of major contracts.
Ensure achievement of targets by providing valuable and innovative solutions to customers and initiating improvement plans as needed, establish long term relationships with key customers, stakeholders and decision makers by understanding their needs and requirements.
Exhibit high expertise in technical solutions and products to ensure customer risk mitigation while creating customer satisfaction.
Support the team by participating in marketing and sales activities and provide feedback on opportunities for campaign development, engage, collaborate and provide feedback to product management to better understand local market needs for product and solution development, and resource alignment.
Fully understand competitor offerings and market trends.
Regularly update customer opportunities and financial status. Report any changes regarding risk to relevant ABB stakeholders.
Drive overall commercial efficiency by relentlessly remaining engaged with Service Operations and Product Management to share market needs and voice of customer.
Lead the team to execute commercial plans and keeping them accountable to deliver on their commitments.

Requirements

What you’ll need

At least Bachelor’s degree in Business studies, Engineering or equivalent work
A minimum of 10 years in a similar role and experience in leadership in a Marketing & Sales function.
Good knowledge of the market and trends in the LATAM region relevant to the services portfolio, deep knowledge and understanding of key customers and Electrification installed based.
Strong knowledge of Price management techniques and proven records of NPV achievements, ability to articulate and integrate marketing basics (5Ps and 4Cs) in commercial strategies
Strong interpersonal, change management and leadership skills, experience in remote working and managing at distance
Strong communication skills with the ability to influence in a matrix organization

Benefits

Comp & perks

We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background.
Diverse teams make us stronger.
ABB is also committed to a high standard of integrity in everything we do.
Our benefits, reward and development programs encompass a wide array of offerings.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Price management techniquesNPV achievementsMarketing basics (5Ps and 4Cs)Commercial service sales strategyLife Cycle Management (LCM)Risk reviewsContract negotiationsMarket analysisPipeline developmentCustomer satisfaction solutions

Soft Skills

LeadershipMentoringInterpersonal skillsChange managementCommunicationCollaborationTeam accountabilityCustomer relationship managementInfluencingRemote team management

Certifications

Bachelor’s degree in Business studiesBachelor’s degree in EngineeringEquivalent work experience