Product Marketing Manager – Air/Power Circuit Breakers
ABB
full-time
Posted on:
Location Type: Hybrid
Location: Cary • North Carolina • United States
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Tech Stack
About the role
- Drive profitable sales and market share growth for ELSP Business by developing and executing go-to-market strategies for low voltage air and power circuit breakers.
- Manage P&L for assigned portfolio, lead marketing and communication initiatives, and enable both sales teams and operations to execute flawlessly.
- Translate global product strategy into regional market opportunities while building competitive positioning and customer value propositions.
- Create and implement the US go-to-market product strategy for low voltage air and power circuit breakers.
- Own P&L for assigned products through master data maintenance, pricing strategy, inventory management, KPI reporting, business cases, and sales/promotion tools.
- Ensure sales teams have the technical and commercial product knowledge needed to execute effectively; oversee preparation of sales materials, guidance, and coordinate cross-team knowledge sharing.
- Collect, evaluate, and share customer research, competitive data, voice of customer (VOC), and market trends focused on OEMs, Datacenter and Industrial End Users.
- Coordinate with operations and cross-division teams on forecasts, production capacity vs lead time, inventory positioning, and execution.
- Collaborate with Global Product Managers and R&D to translate local market needs, standards, and trends into new product/feature development; provide the local market insights to reiterate global strategy and drive local product market acceptance.
- Lead product launches and commercialization programs; drive customer experience improvements through customer visits and insights; report performance metrics and strategic updates to leadership.
Requirements
- Engineering Bachelor's degree is required.
- Electrical Engineering preferred.
- Minimum 10 years of relevant experience in the electrical industry with at least 5 years in Product Management or Product Marketing Management.
- Comfortable leading and influencing cross-functional teams at a fast pace with multiple competing priorities.
- Strong skills in go-to-market strategy, positioning & messaging, pricing excellence, and sales enablement.
- Understanding of power distribution, electrical control systems, and related applications; In depth knowledge of Critical Power applications, especially Datacenter industry required.
- Familiarity with Industry 4.0, IoT, digital connectivity, and industrial communication protocols preferred.
- Strong analytical and problem-solving skills with ability to translate market data into actionable strategies.
- Demonstrated customer experience success and ability to drive sales through customer-centric approaches.
- Excellent written and verbal communication skills; ability to present effectively to diverse audiences including senior leadership.
- Strong proficiency with MS Office; experience with CRM and marketing tools a plus.
Benefits
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D – 100% employee paid up to maximums
- Short Term Disability – up to 26 weeks – Company paid
- Long Term Disability – 60% of pay – Company paid.
- Ability to “buy-up” to 66 2/3% of pay.
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
- Parental Leave – up to 6 weeks
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
- 11 paid holidays.
- Vacation under a permissive time away policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategypricing strategyinventory managementKPI reportingproduct managementproduct marketing managementanalytical skillsproblem-solving skillscustomer-centric approachesmarket data analysis
Soft Skills
leadershipinfluencing cross-functional teamscommunication skillspresentation skillscollaborationcustomer experience focusability to manage competing prioritiesstrategic thinkingteam coordinationcustomer insights sharing
Certifications
Bachelor's degree in EngineeringElectrical Engineering degree