AbacusNext

Product Marketing

• Evolve & Mature the Product Marketing Function
• Assess the current state of PMM/GTM and define the vision for a high-performing, strategic function.
• Build scalable processes, frameworks, and operating rhythms that strengthen how we communicate product value.
• Expand the influence of Product Marketing across Product, Sales, CS, and Marketing.
• Help Shape Product Strategy & Storytelling
• Partner closely with Product and Engineering leadership to translate strategy into clear, compelling market narratives.
• Bring customer, competitive, and market insights into roadmap discussions to strengthen product strategy and prioritization.
• Work with Product Managers to crystallize the value story behind every capability and initiative.
• Product Positioning & Messaging
• Develop positioning and messaging, including a positioning roadmap – a forward-looking POV on how our narrative evolves over time.
• Partner with Marketing to ensure consistent messaging across all channels including website, sales materials, campaigns, and customer communication.
• Translate complex technical capabilities into customer-centric narratives.
• Build a strong perspective on Caret Legal’s differentiation in a competitive legal tech landscape.
• Conduct and maintain market and competitive analysis to identify trends, opportunities, and risks, translating them into actionable recommendations and plans.
• Lead the Product Launch Motion
• Refine and operationalize the launch structure, strengthen launch tiering, organizational readiness and GTM alignment.
• Drive end-to-end launch execution for all new capabilities.
• Customer Experience & Sales Enablement
• Build world class enablement materials including battlecards and collateral.
• Train Sales and Customer Success teams on product story, positioning, and differentiators.
• Performance Tracking
• Define and measure key product marketing KPIs (pipeline contribution, product adoption, win/loss insights, etc.).
• Use data to optimize messaging, campaigns, and sales tools.

Director, Product Marketing