Head of Growth

Abacus

Head of Growth leading subscriber acquisition strategies for an international EdTech company. Focused on sustainable growth and team management in key markets.

Posted 7/21/2026full-timeRemote • 🇹🇷 TurkeySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in establishing and leading high-performing Growth functions, with a focus on scalable B2C marketing strategies and performance marketing analytics. Proven ability to manage teams and advertising budgets effectively while driving subscriber acquisition across diverse markets.

Highest-signal resume keywords

Head Of GrowthPerformance MarketingB2C MarketingMarketing AnalyticsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingB2C MarketingMarketing AnalyticsCACROMICPLConversionsAdvertising Budget ManagementChannel LaunchingGrowth Process Development

Soft Skills

Team ManagementLeadership

Tools & Technologies

Meta AdsGoogle Ads

Industry Keywords

Subscriber AcquisitionGrowth FunctionKey MarketsScalable Growth

About the role

Key responsibilities & impact

**The Role**
Your primary mission will be to establish a high-performing Growth function and drive scalable, sustainable growth in new subscriber acquisition across our key markets (Romania, Russia, English-speaking countries, Germany, etc) and future expansion territories.

Requirements

What you’ll need

**What You Bring**
- Proven experience as a **Head of Growth, Growth Lead, or Head of Performance**.
- Experience leading and managing a team of **10–15 people**.
- Track record of managing advertising budgets of **$30,000+ per month**.
- Demonstrated success in scaling **B2C marketing** efforts.
- Strong **hands-on experience in Performance Marketing** (Meta Ads, Google Ads, etc.).
- Experience launching new marketing channels and building scalable growth processes from the ground up.
- Deep understanding of marketing analytics and metrics: **CAC, ROMI, CPL, and conversions**.
- Experience managing both external contractors and internal teams.
- **English proficiency at B2 level or higher** (working language).

Benefits

Comp & perks

**What We Offer**
- **100% remote work** in a fast-growing international company.
- The opportunity to directly influence company strategy and processes.
- Professional development and career growth in a global environment.
- A dynamic, supportive, and result-driven team culture.