Senior Manager, Growth Marketing

Abacus Insights

Senior Manager, Growth Marketing at Abacus Insights managing multi-channel demand generation programs. Responsible for strategic planning, execution, and optimization to drive pipeline growth.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in multi-channel demand generation and campaign marketing, with a strong focus on leveraging HubSpot and LinkedIn Ads for measurable pipeline and revenue growth. Proven ability to create and optimize content strategies while leading teams to execute high-impact marketing initiatives.

Highest-signal resume keywords

B2B Growth MarketingMulti-Channel Campaign ManagementHubSpot Marketing AutomationLinkedIn Ads ManagementContent Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign MarketingABM Campaign ExecutionData AnalysisPerformance MetricsEmail MarketingPaid Media OptimizationAudience SegmentationCreative DirectionContent Creation

Soft Skills

Strategic ThinkingAnalytical SkillsCommunicationLeadershipCollaboration

Tools & Technologies

HubSpotLinkedInApolloGoogle AdsLinkedIn Sales Navigator

Industry Keywords

Health Plan MarketingHealth TechnologyB2B MarketingCampaign PerformanceMarketing Automation

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals.
Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans.
Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages.
Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI.
Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works.
Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs.
Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs.
Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users.
Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency.
Partner closely with Product Marketing, SMEs, and senior leaders to shape narratives and ensure accuracy and credibility.
Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution.
Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization.
Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment.
Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals.
Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs.
Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations.
Lead, manage, and develop a small team of marketers—setting priorities, providing regular coaching and feedback, and owning their performance and professional growth.
Balance people leadership with strategic ownership and hands-on execution—staying close enough to the work to set direction, raise the bar on quality, and personally deliver high-impact campaigns.

Requirements

What you’ll need

7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles, with a strong preference for candidates with health plan and/or health technology experience.
5+ years of hands-on experience owning multi-channel campaigns using HubSpot or comparable marketing automation platforms.
5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager.
Proven experience executing scrappy, manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach.
Hunger to experiment with AI tools to improve processes and measurement.
Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns.
Strong strategic and analytical skills, with the ability to translate data into insights and action.
Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples.
Proven ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment.
Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Benefits

Comp & perks

Unlimited paid time off – recharge when you need it
Work from anywhere – flexibility to fit your life
Comprehensive health coverage – multiple plan options to choose from
Equity for every employee – share in our success
Growth-focused environment – your development matters here
Home office setup allowance – one-time support to get you started
Monthly cell phone allowance – stay connected with ease