Digital Marketing Manager

Abacus Insights

Digital Marketing Manager driving growth at Abacus Insights through multi-channel campaigns. Executing brand and product marketing strategies to enhance lead generation and pipeline growth.

Posted 5/6/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Define and execute a digital marketing strategy aligned to growth and revenue goals, with a particular focus on brand advertising and product marketing.
Design and lead targeted, integrated campaigns across the website (SEO/AIO), custom landing pages, video, email, social media, and paid media.
Own performance across the funnel, optimizing for conversion, efficiency, and pipeline impact.
Partner with product marketing to align on messaging and priorities.
Build targeted nurture programs that move prospects through the buyer journey.
Support segmentation, lead scoring, and lifecycle workflows to improve conversion.
Leverage analytics and dashboards to uncover insights and growth opportunities.
Drive campaign-specific social media strategies to amplify thought leadership.
Continuously evolve strategies using emerging trends, tools, and AI innovations.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of B2B experience in digital marketing, demand generation, or performance marketing.
Proven success developing and leading multi‑channel campaigns across web, email, social and paid media.
Demonstrated ability to apply emerging digital and AI‑driven marketing tools to improve performance and outcomes.
Hands‑on expertise with HubSpot, Google Ads Manager, LinkedIn Campaign Manager and a data enrichment tool such as Clay or Apollo.io.
Strong analytical capability with a track record of turning data into actionable insights.
Experience with A/B testing, audience segmentation, and conversion optimization.
Clear, confident communicator with the ability to influence cross‑functional stakeholders.
Highly organized, self‑directed, and comfortable managing multiple priorities simultaneously.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingdemand generationperformance marketingSEOA/B testingaudience segmentationconversion optimizationcampaign managementanalyticslead scoring

Soft Skills

communicationorganizational skillsself-directioninfluencinganalytical capabilitystrategic thinkingadaptabilitycollaborationleadershipproblem-solving