Sales Enablement Manager
Abacus Insights
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
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About the role
- You’ll work collaboratively across teams to maximize the impact of product marketing through scalable, high-quality enablement.
- Own the sales enablement roadmap aligned to GTM priorities and product launches.
- Design onboarding and continuous training programs for Sales and BD teams.
- Establish a structured enablement cadence (regular releases, certifications, teach-backs).
- Create and manage processes for content updates, version control, and governance.
- Translate product marketing strategy into sales-ready talk tracks, decks, and objection-handling tools.
- Ensure consistent application of positioning, personas, and value narratives across all sales-facing materials.
- Own the end-to-end development of presentation-ready enablement assets with strong narrative flow and visual clarity.
- Working from established product marketing strategy, positioning, and messaging, you will develop and maintain field-ready sales enablement materials including core pitch decks, one-pagers, solution briefs, competitive battlecards, discovery guides, ROI frameworks, and event support materials.
- Facilitate engaging, modular 30-minute training sessions with reinforcement exercises.
- Run role-plays and teach-backs to validate message adoption.
- Prepare the field for major launches, strategic initiatives, and RFPs.
- Support key initiatives with targeted enablement.
- Define and track enablement KPIs such as training completion, win/loss insights, and asset utilization.
- Own the ongoing maintenance of all sales enablement collateral to ensure materials reflect current positioning, messaging, and product updates.
Requirements
- Minimum 3 years of experience in Sales Enablement, Product Marketing, or GTM roles within B2B SaaS.
- Hands-on experience marketing U.S. healthcare technology or data solutions, with strong understanding of payer and healthcare ecosystem dynamics.
- Understanding of complex, long sales cycles and multi-stakeholder buying committees, including executive, technical, and economic buyers.
- Proven ability to translate product and GTM strategy into clear, compelling executive-level narratives and differentiated value stories.
- Strong strategic thinking skills—able to synthesize market insights, product strategy, and customer needs into core sales enablement frameworks.
- Demonstrated excellence in building sales-ready materials, including pitch decks, talk tracks, objection handling, and presentation assets that drive clarity and consistent execution.
- Exceptional presentation, storytelling, and visual communication skills, with a high bar for clarity, structure, and message discipline.
- Strong facilitation skills and executive presence, comfortable leading live training, role-plays, and teach-backs with senior sales audiences.
- Comfort owning both content development and presentation execution in a high-growth, resource-constrained environment—hands-on and outcomes-driven.
Benefits
- Unlimited paid time off – recharge when you need it
- Work from anywhere – flexibility to fit your life
- Comprehensive health coverage – multiple plan options to choose from
- Equity for every employee – share in our success
- Growth-focused environment – your development matters here
- Home office setup allowance – one-time support to get you started
- Monthly cell phone allowance – stay connected with ease
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales enablementproduct marketingGTM strategytraining program designcontent developmentpresentation developmentnarrative developmentKPI trackingobjection handlingdata solutions
Soft Skills
strategic thinkingstorytellingvisual communicationfacilitationexecutive presencecollaborationclaritymessage disciplinetraining deliveryoutcomes-driven