Performance Marketing Manager, Paid

Abacum

Performance Marketing Manager optimizing paid media and managing budgets at SaaS company. Responsible for ad campaigns, tracking, and experimentation.

Posted 6/4/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

The paid pipeline number and the full paid budget. You optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions.
Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization. You can walk through setting up a campaign from scratch because you do it.
New paid-channel experiments, with clear read-outs on what to scale and what to cut.
Tracking and attribution hygiene, working with the team on server-side tracking (Stape), product analytics (PostHog), and lead routing (Default), so the paid number you report is one we trust.
Creative and landing-page collaboration with design and PMM, since the ad is only half the conversion.
Regular ad creative refreshes
Weekly paid reporting that ladders into the demand dashboard.

Requirements

What you’ll need

A few years of hands-on in paid media, ideally agency-side on B2B SaaS accounts, ready to own a budget in-house, or in-house paid at a growth-stage SaaS company.
Deep, current Google Ads and LinkedIn Ads execution. Strategy is fine; we're hiring for the hands.
You've managed $1M+ in annual paid spend and made it produce pipeline.
Strong analytics. You make spend decisions from conversion data and you understand B2B attribution well enough to know when a number is lying to you.
Fast and scrappy. You test, read, and reallocate without waiting for permission on every move.
*Nice to have:* B2B, fintech, or office-of-the-CFO audience experience; curiosity about paid placement on AI-answer surfaces; experience standing up a brand-new paid channel.

Benefits

Comp & perks

Competitive compensation including equity package
Competitive vacation policy
Medical Insurance
L&D budget
Access to Meditopia (wellbeing platform)
Language courses (English / Spanish)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsLinkedIn Adscampaign setupbiddingoptimizationanalyticsattributionpaid media managementconversion data analysisbudget management

Soft Skills

strong analyticsfast decision-makingcuriositycollaborationcreativityadaptabilityproactivitycommunicationproblem-solvingstrategic thinking