AB Tasty

VP Sales – North America

AB Tasty

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Lead

About the role

  • Own the full North American commercial organization - accountable for a $40M revenue portfolio and a 15% growth target.
  • Conduct a full audit of the existing sales organization, pipeline health, and coverage model across both legacy AB Tasty and VWO teams.
  • Establish a unified North American go-to-market motion.
  • Build direct relationships with the top 20 strategic enterprise accounts.
  • Deliver a multi-product sales playbook that positions AB Tasty as a marketing suite.
  • Drive brand presence at industry events and in key enterprise conversations.

Requirements

  • 15+ years of B2B SaaS sales leadership
  • Minimum of 5 years at VP level, carrying direct P&L accountability for revenue of $40M+
  • Leading organizations of 30+ across multiple functions and geographies
  • Post-merger or organizational integration experience
  • Enterprise sales expertise
  • Competitive market experience
  • Executive-level commercial governance
  • Cross-functional and cross-cultural leadership
  • Strategic builder.
Benefits
  • Executive mandate: Full ownership of North America - this is a seat at the table, not a middle-management position.
  • Market timing: The AB Tasty / VWO merger creates a rare window to redefine the competitive landscape in MarTech.
  • Global platform: A truly international organization across 8 countries, with the resources and ambition to match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS salesP&L accountabilityenterprise salessales leadershippipeline managementgo-to-market strategysales playbook developmentmarket analysisrevenue growthorganizational integration
Soft Skills
strategic thinkingcross-functional leadershipcross-cultural leadershiprelationship buildingexecutive governanceteam leadershipcommunicationorganizational skillsnegotiationproblem-solving