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AB Tasty

VP Sales – North America

AB Tasty

VP of Sales for North America leading the merger of AB Tasty and VWO. Focused on integrating sales cultures and driving revenue growth across the region.

Posted 4/17/2026full-timeNew York City • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact
  • Own the full North American commercial organization - accountable for a $40M revenue portfolio and a 15% growth target.
  • Conduct a full audit of the existing sales organization, pipeline health, and coverage model across both legacy AB Tasty and VWO teams.
  • Establish a unified North American go-to-market motion.
  • Build direct relationships with the top 20 strategic enterprise accounts.
  • Deliver a multi-product sales playbook that positions AB Tasty as a marketing suite.
  • Drive brand presence at industry events and in key enterprise conversations.

Requirements

What you’ll need
  • 15+ years of B2B SaaS sales leadership
  • Minimum of 5 years at VP level, carrying direct P&L accountability for revenue of $40M+
  • Leading organizations of 30+ across multiple functions and geographies
  • Post-merger or organizational integration experience
  • Enterprise sales expertise
  • Competitive market experience
  • Executive-level commercial governance
  • Cross-functional and cross-cultural leadership
  • Strategic builder.

Benefits

Comp & perks
  • Executive mandate: Full ownership of North America - this is a seat at the table, not a middle-management position.
  • Market timing: The AB Tasty / VWO merger creates a rare window to redefine the competitive landscape in MarTech.
  • Global platform: A truly international organization across 8 countries, with the resources and ambition to match.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
B2B SaaS salesP&L accountabilityenterprise salessales leadershippipeline managementgo-to-market strategysales playbook developmentmarket analysisrevenue growthorganizational integration
Soft Skills
strategic thinkingcross-functional leadershipcross-cultural leadershiprelationship buildingexecutive governanceteam leadershipcommunicationorganizational skillsnegotiationproblem-solving