Head of Performance Marketing
AASHTO (American Association of State Highway and Transportation Officials)
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Define the strategy for core performance channels including Paid & Organic Search, Paid Social, Display, and App Campaigns, ensuring campaigns are continuously optimised for ROAS.
- Work closely with the Finance & Analytics team to translate complex channel data into clear, actionable, executive-level financial insights and drive the strategic inputs for planning cycles.
- Lead a continuous testing and optimisation roadmap across creative, bidding, and landing page experience to consistently improve performance outcomes.
- Own and manage the annual performance marketing budget effectively. Ensuring we are well set up to achieve our growth targets.
- Continue to evolve the performance marketing measurement framework. Spearhead the strategy and execution of incrementality testing and media mix modeling (MMM) to accurately determine the true Return on Investment (ROI) of each channel and inform optimal budget allocation.
- Lead, mentor, and coach the Performance Marketing team to ensure they have clear progression paths and are empowered to operate at a high level.
- Work as a strategic peer and partner to the Head of CRM, Head of Partnerships & Media, and Head of Brand/Creative, ensuring acquisition strategies are fully integrated with retention and brand initiatives.
- Oversee and manage key external agency relationships (e.g., media buying, creative partners), driving accountability for performance and efficiency, including securing fee reductions and scope optimisation where necessary.
Requirements
- Senior leadership experience in Performance Marketing, ideally within a high-growth, high-spend B2C/e-commerce or marketplace environment.
- Proven expertise managing and optimising multi-million dollar annual budgets.
- Deep technical understanding of Paid Search (PPC), Paid Social, and familiarity with SEO/App Store Optimisation (ASO) principles.
- Demonstrated ability to strategically unify disparate channels (e.g., Paid and Organic search) for improved efficiency.
- Exceptional commercial, analytical, and modeling skills, with a track record of driving delivering results.
- Proven expertise in advanced marketing measurement, specifically including the design, execution, and interpretation of Incrementality Testing.
Benefits
- Leadership development opportunities
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Paid SearchPPCPaid SocialSEOApp Store OptimisationIncrementality TestingMedia Mix ModelingBudget ManagementPerformance MarketingData Analysis
Soft skills
LeadershipMentoringCoachingStrategic ThinkingCollaborationCommunicationAnalytical SkillsCommercial AcumenProblem SolvingAccountability