AAPC

Group Product Manager – Education & Certification

AAPC

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

SeniorLead

About the role

  • Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences.
  • Align product goals with organizational priorities, market opportunities, and customer segment needs.
  • Develop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partners.
  • Prioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder input.
  • Maintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiatives.
  • Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement.
  • Define criteria and governance for identifying nonperforming or redundant products.
  • Develop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigation.
  • Partner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidated.
  • Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments.
  • Monitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audience.
  • Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels.
  • Track performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfaction.
  • Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences.
  • Oversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytelling.
  • Support launch readiness across sales, marketing, training support, and customer success teams.
  • Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met.
  • Collaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrity.
  • Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance.
  • Identify and implement enhancements that improve learner outcomes, employer value, and business results.
  • Stay informed about trends in online learning, certification, professional development, credentialing, and workforce needs.
  • Recommend innovations in delivery, technology, and business models that address both consumer and enterprise markets.

Requirements

  • 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries (non-software products and experiences with education/continuing education as core focus)
  • 4+ years' experience in a product leadership or business unit leadership position, responsible for financial performance of a group of products and business unit
  • Bachelor’s degree in business, marketing, education, or related field (MBA preferred)
  • Proven ability to manage the full product lifecycle, including clear experience with business cases, new product opportunity assessment and development, current product rationalization decisions, and sunsetting.
  • Demonstrated experience developing strategies for both B2C and B2B products, including differences in packaging, pricing, and go-to-market approaches.
  • Demonstrated ability to translate customer and business needs into product and initiative requirements, team level execution and deliverables that drive business outcomes.
  • Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy.
  • International education product and localization experience a plus.
  • Excellent collaboration, communication, and stakeholder management skills , able to influence and align across cross-functional teams and an entire organization.
  • Data-driven decision-making with strong analytical and problem-solving abilities, capable of using data to guide prioritization, resources, and decision-making.
  • Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus.
  • Excellent verbal and written communication skills, including technical and non-technical audiences.
  • Highly organized, self-directed, and comfortable managing multiple priorities in a fast-paced, results-driven environment.
Benefits
  • Competitive salary and benefits package
  • Flexible, remote work environment
  • The opportunity to make a significant impact on our business and work with a fun, collaborative team
  • Professional development and growth opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementproduct lifecycle managementbusiness case developmentmarket analysispricing strategyfinancial performance managementdata-driven decision-makingproduct rationalizationgo-to-market strategycustomer needs assessment
Soft Skills
collaborationcommunicationstakeholder managementinfluenceorganizational skillsanalytical skillsproblem-solvingself-directedability to manage multiple prioritiesresults-driven
Certifications
Bachelor’s degreeMBA