AACD

Marketing

• Strategic Planning and Branding, defining personas, the institution's tone of voice and the editorial calendar, ensuring AACD’s narrative is consistent across all touchpoints;
• Multi-format content production, creating texts for blogs, captions, video/podcast scripts, newsletters and various materials (e-books/infographics), coordinating spokespeople participation at events, and producing sustainability reports using copywriting techniques and AI support;
• Digital Presence Optimization (SEO and GEO), applying keyword strategies and scannability to ensure the organization’s content is found organically on search engines (Google) and AI platforms;
• Performance and Metrics Analysis, monitoring indicators (reach, clicks, conversions) and generating reports to adjust strategy based on results;
• Monitoring brand perception in the market and among the public through daily tracking and analysis of press clippings mentioning the organization;
• Curation, Editing and Internal Liaison, reviewing materials from third parties or other departments and liaising with leadership to turn technical subjects into accessible and engaging content.

Mid-level Content Analyst – Marketing