Marketing Data Strategy Manager

AAA

Marketing Data Strategy Manager defining and leading marketing data strategies at AAA Club Alliance. Responsibilities include data governance, flow, and collaboration with marketing, IT, and analytics teams.

Posted 6/19/2026full-timeWilmington • Ohio • 🇺🇸 United StatesSeniorLead💰 $89,578 - $133,177 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the marketing data strategy, operating model, and governance framework.
Own the end-to-end flow of marketing data, including ingestion, transformation, enrichment, integration, and activation.
Lead data enrichment initiatives and manage third-party data providers.
Establish scalable processes, standards, and controls ensuring data quality, integrity, security, compliance.
Partner with Legal, Compliance, IT, and Enterprise Data teams to ensure adherence to privacy regulations.
Build and enhance the marketing data foundation needed to support omnichannel personalization.
Serve as the primary liaison between Marketing, IT, Data, CRM, and Analytics teams.
Develop frameworks, best practices, and training to improve data literacy.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Data Analytics, Business, Information Systems, or related field required.
Advanced degree (e.g., MBA, MS in Data Analytics, or related field) preferred.
8 years of experience in marketing operations, marketing data operations, CRM, or related fields, with a strong focus on data management and enablement.
Proven experience managing marketing data operations, including data flows, data lifecycle management, data quality, and governance.
Experience establishing and enforcing data governance, data quality, and compliance frameworks, including privacy and consent management.
Experience supporting segmentation, personalization, and campaign execution through effective data management practices.
Experience evaluating and working with data providers and enrichment solutions.
Experience with marketing technology platforms (e.g., Salesforce, Adobe, CDPs, marketing automation tools).
Experience working in large, complex data environments.

Benefits

Comp & perks

Comprehensive health benefits package.
Up to three weeks of paid time off accrued during your first year.
Annual Bonus Plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Free AAA Premier Membership.
Health & Wellness Program.
Health Concierge Service.
Health & Life Insurance.
Short Term/Long Term Disability.
Medical, Dental, and Vision plan options.
Up to 2 weeks Paid parental leave.
2+ weeks of PTO within your first year.
Paid company holidays.
Company provided volunteer opportunities + 1 volunteer day per year.
Continual learning reimbursement up to $5,250 per year.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data strategydata governancedata qualitydata managementdata lifecycle managementdata integrationdata transformationdata enrichmentdata compliancedata literacy

Soft Skills

leadershipcommunicationcollaborationorganizational skillstraining development

Certifications

Bachelor’s degreeMBAMS in Data Analytics