Marketing Insights Strategist

AAA

Marketing Data Strategist at AAA Club Alliance optimizing customer engagement. Collaborating with stakeholders and utilizing data analysis to enhance marketing strategies across multiple channels.

Posted 6/3/2026full-timeWilmington • Ohio • 🇺🇸 United StatesJuniorMid-Level💰 $65,059 - $94,783 per yearWebsite

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
Design and build processes to execute and automate campaign strategies.
Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign.
Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
Work with SQL/Adobe Developer/Administrator to integrate and test new data sources.
Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
Update and enhance business procedures.
Enhance existing campaign management business processes to support efficient campaign management and marketing.
Other duties assigned.

Requirements

What you’ll need

Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
Adobe or SQL MCTS Certifications preferred.
Comprehensive knowledge of Microsoft Office Suite.
2+ years of experience working with relational data.
2+ years of direct marketing experience.
2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign.
3+ years of experience programming in SQL and/or Google Big Query.
Ability to work independently in fast paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user needs.
Journey tool experience preferred.
Insurance policy + quote data experience preferred.
Car service data experience preferred.

Benefits

Comp & perks

Comprehensive health benefits package.
Up to three weeks of paid time off accrued during your first year.
Annual Bonus Plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
Medical, Dental, and Vision plan options.
Up to 2 weeks Paid parental leave.
401k plan with company match up to 7%.
2+ weeks of PTO within your first year.
Paid company holidays.
Company provided volunteer opportunities + 1 volunteer day per year.
Free AAA Membership.
Continual learning reimbursement up to $5,250 per year.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data miningstatistical analysisdata analysiscampaign automationSQLGoogle Big QueryAdobe CampaignSAS Guidetargeting strategiessegmentation strategies

Soft Skills

communication skillsindependent workability to manage competing prioritiesanalytical thinkingproblem-solving

Certifications

Adobe MCTS CertificationSQL MCTS Certification