Digital Platforms Analytics Specialist

AAA

Digital Platforms Analytics Specialist responsible for delivering analytics reporting and insights at AAA Club Alliance. Focused on improving user experience and online conversions through data modeling and analysis.

Posted 5/28/2026full-timeWilmington • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $71,410 - $114,373 per yearWebsite

Tech Stack

Tools & technologies

BigQuerySQLTableau

About the role

Key responsibilities & impact

Develop & Manage Analytics – Define, document, and implement analytics requirements, translating business objective and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.
Create Dashboards & Reporting – Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs.
Analyze User Behavior & Performance – Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.
Provide Data-Driven Insights – Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.
Optimize Digital Experiences – Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.
Support KPI Strategy & Business Goals – Advise stakeholders on measurement strategies and ensure alignment with business objectives.
Maintain and evolve the organization’s data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites.
Ensure Data Governance & Best Practices – Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.
Monitor Industry Trends & Innovation – Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.
Lead Special Projects – Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making.

Requirements

What you’ll need

Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent, applicable experience may be considered in lieu of degree.
3-5 years of relevant experience.
3+ years of experience with the following analytical tools and platforms: Adobe Analytics, Adobe Target, Power BI, BigQuery, SQL, and MS Excel.
Tableau, Report Builder, and Data Warehouse is a plus.
Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.
Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.
Strong knowledge of the principles and practices of accounting and financial analysis.
Ability to perform complex data analysis in support of ad-hoc and standing customer requests.
Strong command of website analytic principles, practices, and tools.
A strong background in digital technology, online workflow analysis, and ecommerce operations.

Benefits

Comp & perks

Comprehensive health benefits package.
Annual Bonus Plan.
Up to three weeks of paid time off accrued during your first year.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
Full time Associates are offered a comprehensive benefits package that includes: Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year
And MORE!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisA/B testingdata modelingdigital journey mappingKPI trackingreportinguser experience analysisdata governancefinancial analysiswebsite analytics

Soft Skills

communicationstakeholder managementdecision-makingproblem-solvingstrategic thinkingleadershipcollaborationadaptabilityanalytical thinkingproject management