Integrated Marketing Lead

AAA

Integrated Marketing Lead at AAA leading end-to-end marketing strategy for member benefits. Collaborating with cross-functional teams to enhance member engagement and revenue initiatives.

Posted 5/21/2026full-timeFlorida, Missouri, North Carolina • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the end‑to‑end integrated marketing strategy for member benefits, ensuring alignment with enterprise priorities and lifecycle needs.
Develop integrated marketing strategies that position member benefits consistently across campaigns, lifecycle journeys, and touchpoints
Lead annual and quarterly planning for benefits‑led initiatives in partnerships (i.e. with Membership, Brand, and Digital teams)
Define clear value propositions for key benefit categories (e.g., discounts, protection products, experiences) by audience and life stage
Ensure benefit strategies align with broader acquisition, engagement, and retention goals
Serve as strategic lead for benefit integration within Integrated Marketing planning
Coordinate execution across teams and channels to ensure cohesive, benefit‑led integrated campaigns.
Lead cross‑functional campaign planning with Brand, Marketing Automation, Digital Engagement, UX, and Line‑of‑Business partners
Ensure member benefits are embedded appropriately within integrated campaigns
Align timing, messaging, and sequencing of benefit communications across owned, paid, and lifecycle channels
Act as the central point of accountability for benefit inclusion and storytelling across campaigns
Identify opportunities to scale or replicate benefit‑led learnings across campaigns
Ensure benefits play a clear and intentional role at key lifecycle moments
Shape benefit messaging strategies for onboarding, engagement, and renewal
Partner with Lifecycle, Automation and Analytics teams to prioritize benefits and define success metrics
Ensure benefit education and reinforcement are staged appropriately over time (vs. front‑loaded or fragmented)
Monitor performance across campaigns and lifecycle communications (engagement, utilization, renewal impact)
Lead test‑and‑learn efforts to optimize messaging, channels, and sequencing of benefit communications
Translate insights into clear recommendations and share performance learnings with stakeholders and leadership
Partner with Analytics and Business Owners to track and report on benefit performance, including engagement, utilization, and partner‑generated revenue contribution
Act as the primary marketing point of contact for member benefits strategy and integration
Facilitate alignment across Marketing, Membership, Digital, and LOB stakeholders
Set guardrails and best practices for benefit messaging consistency and prioritization
Support leadership read‑outs with clear, concise summaries of strategy, performance, and impact
Champion a member‑first, value‑led approach to benefits marketing

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field, or equivalent combination of education and work experience
Leading integrated, multi‑channel marketing initiatives
Strong understanding of lifecycle marketing and customer/member journeys
Ability to orchestrate and influence across brand, digital, analytics, and product teams
Strategic mindset paired with strong execution and measurement discipline
Comfort simplifying complex offerings into clear, value‑driven messaging
Knowledge of:
Integrated marketing strategy and multi‑channel campaign planning
Lifecycle engagement and member journey optimization
Member value storytelling and benefit positioning
Cross‑functional alignment across marketing, digital, and analytics teams
Coordinating channels and partners to deliver a cohesive, benefit‑led member experience
Skills Integrated marketing strategy and execution
Lifecycle and journey‑based campaign development
Cross‑functional leadership and stakeholder coordination
Translating member benefits into cohesive, value‑led marketing experiences
Driving consistency across campaigns, channels, and member journeys
Ability to:
Lead integrated marketing strategy and execution
Influence cross‑functional teams and drive alignment
Translate member benefits into clear, value‑led messaging
Optimize lifecycle and campaign performance using data

Benefits

Comp & perks

Health insurance
401(k)
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketing strategymulti-channel marketinglifecycle marketingcampaign planningmember journey optimizationbenefit positioningdata optimizationperformance measurementvalue-driven messagingcross-functional leadership

Soft Skills

strategic mindsetexecution disciplineinfluenceorchestrationcommunicationstorytellingalignment facilitationsimplification of complex offeringscollaborationstakeholder coordination

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessBachelor’s degree in Advertising