Define and implement a clear data strategy for the marketing organization.
Act as the primary advocate for how marketing teams use data—what exists, how it’s structured, and how it can be applied.
Develop documentation, training materials, and guidelines to increase data literacy and strengthen marketing’s ability to execute data-driven campaigns.
Partner with marketing stakeholders to identify new opportunities for data-led improvements.
Lead efforts to enhance prospecting and customer data through enrichment tools, third-party sources, and new integrations.
Evaluate and recommend enrichment partners that support improved targeting and segmentation.
Ensure enriched data is compliant, governed, and fully usable within marketing platforms.
Maintain high standards of data quality, ensuring marketing data is clean, accurate, current, and consistent.
Build and manage data hygiene and governance processes that support reliable, trustworthy data across systems.
Work closely with IT and data engineering teams to resolve data gaps, inaccuracies, and pipeline issues.
Partner with CRM, lifecycle, product marketing, and digital experience teams to enable segmentation, triggers, personalization rules, and journey logic.
Collaborate with MarTech platform owners to ensure systems are fully prepared to support personalization at scale.
Work closely with digital teams to ensure data powers onsite and cross-channel personalization.
Collaborate with external vendors and internal analytics teams to continuously enhance marketing’s data environment and capabilities.

Requirements

Bachelor’s degree in Marketing, Data Analytics, Business, or related field (Master’s preferred).
5 years minimum in marketing operations, MarTech, data strategy, CRM, or related fields is required.
Proven experience with data governance, enrichment, and quality frameworks is required.
Familiarity with CDPs, Customer Relationship Management (CRM) platforms, and marketing technology ecosystems is required.
Understanding of data architecture, integrations, and compliance standards.
Knowledge of marketing data structures and lifecycle management.
Familiarity with GDPR, CCPA compliance regulations.
Experience with MarTech platforms (e.g., Salesforce, Adobe Experience Cloud, CDPs).
Ability to analyze and interpret data for marketing use cases.

Benefits

Comprehensive health benefits package.
Up to three weeks of paid time off accrued during your first year.
Annual Bonus Plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
Paid parental leave.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data strategydata governancedata enrichmentdata qualitydata architecturedata integrationdata analysisdata literacysegmentationpersonalization

Soft Skills

collaborationadvocacycommunicationleadershiptrainingproblem-solvingorganizational skillsstakeholder engagementanalytical thinkingattention to detail