Senior Consumer Insights Analyst
AAA
full-time
Posted on:
Location Type: Hybrid
Location: Lake Mary • Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $78,040 - $98,330 per year
Job Level
Senior
About the role
- Leads the development of research specifications and plans in collaboration with business clients, Consumer Insights staff, and third-party vendors to generate actionable insights on member, consumer, and competitor behavior.
- Designs and executes primary and secondary market research projects, including methodology, data collection instruments, and analysis, ensuring alignment with business needs and budget constraints.
- Analyzes and interprets research data using statistical techniques, graphs, and charts; organizes and synthesizes findings into clear, impactful insights.
- Delivers research findings to all levels of management up to the CEO using a story-driven approach to convey methodology, results, and strategic recommendations.
- Acts as a strategic internal consultant, advising on research design, data interpretation, and application of insights across business lines.
- Partners with management to plan, schedule, and adapt research projects based on evolving criteria and organizational priorities.
- Supports other staff by reviewing project designs, offering guidance, and sharing best practices in research, analysis, and reporting.
- Identifies and implements improvements to department research processes and standards.
- Manages necessary project administration, including preparing MOUs, RFPs, proposals, and procurement documents.
Requirements
- Bachelor’s degree in business, marketing, market research, or a related field
- At least 5 years of hands-on experience conducting and managing market research projects
- Proven ability to communicate insights in writing and presentations to audiences at all levels
- Highly organized and self-motivated, with strong time management skills
- Demonstrated analytical and statistical expertise, with experience applying advanced research techniques to primary and secondary data
- Skilled in research design, data interpretation, and storytelling, with familiarity in methodologies that drive actionable business decisions.
- Technically proficient in statistical analysis tools, database management systems, and visualization software (e.g., Excel, SPSS, Qualtrics, Medallia)
Benefits
- Flexible work environment
- Collaboration opportunities
- Work-life balance
- Participation in AAA, Inc.'s Annual Incentive Plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchdata analysisstatistical techniquesresearch designdata interpretationstorytellingprimary researchsecondary researchproject managementbudget management
Soft skills
communicationorganizational skillsself-motivationtime managementconsultingcollaborationguidanceadaptabilitystrategic thinkingproblem-solving