Senior Manager, Social Media

AAA

Senior Manager leading enterprise social media, influencer, and AI-enabled content strategy for AAA’s insurance, travel, financial, and roadside services. Driving brand growth, engagement, and measurable business results.

Posted 9/4/2026full-timeChicago • Florida, Illinois • 🇺🇸 United StatesSenior💰 $101,691 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading enterprise-wide social media strategy, including audience engagement, brand safety, and performance measurement. Proficient in leveraging AI-enabled tools and managing cross-functional teams to optimize content workflows and drive business objectives.

Highest-signal resume keywords

Enterprise Social Media StrategyAI-Enabled Content WorkflowsSalesforce Marketing CloudSocial Media GovernanceCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent StrategyPerformance MeasurementData-Informed Decision MakingChannel Portfolio ManagementAudience Engagement PlansKPI FrameworksSentiment AnalysisInfluencer ManagementAutomation Tools

Soft Skills

Clear CommunicationStrategic StorytellingCollaborationLeadershipCoaching

Tools & Technologies

SprinklrSocial Listening PlatformsAnalytics DashboardsPerformance Reporting FrameworksAI Technologies

Industry Keywords

Brand AwarenessCustomer AcquisitionIntegrated MarketingEmerging PlatformsOperational Guidelines

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the enterprise-wide social media strategy to strengthen brand awareness, audience engagement, customer acquisition, and retention
Define and evolve enterprise-wide social media strategy across all channels
Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks
Guide expansion into emerging platforms aligned with brand and integrated marketing priorities
Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives
Participate in after-hours social monitoring and escalation management when necessary
Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety
Translate social performance insights into actionable business recommendations and optimization strategies
Ensure compliance with enterprise social policies, moderation standards, and operational guidelines
Partner with analytics and paid media teams on cross-channel measurement and performance optimization
Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization
Oversee social listening platforms, dashboards, analytics, and reporting frameworks
Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment
Ensure responsible and effective use of AI and automation technologies across the social ecosystem
Own enterprise influencer and creator strategy
Lead the transition of influencer programs in-house
Establish influencer governance, KPIs, agency standards, and performance evaluation processes
Evaluate influencer, creator, and agency partner effectiveness
Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution
Lead and influence cross-functional stakeholders across a highly matrixed organization
Foster innovation, accountability, collaboration, and continuous improvement

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience
7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand
Demonstrated experience defining channel-level strategy across multiple social platforms
Experience managing and influencing agency partners
Working knowledge of Sprinklr, including publishing, listening, and reporting
Understanding of Salesforce Marketing Cloud and lifecycle marketing
Experience leveraging AI-enabled tools and modern content workflows
Enterprise social media strategy and channel portfolio management
Social media governance, accreditation, and brand safety standards
AI-enabled content workflows and automation tools
Social listening, sentiment analysis, and performance measurement frameworks
Integrated marketing ecosystems and cross-channel measurement
Strategic and systems thinking across complex organizations
Advanced understanding of social platforms, trends, and audience behavior
Data-informed decision making and insight translation
Cross-functional leadership and executive stakeholder influence
Agency, influencer, and partner management
Clear communication and strategic storytelling
Willingness and ability to work irregular hours, including weekends, holidays, and community events
Ability to work in a temperature-controlled office environment
Background and drug screen consent upon employment offer

Benefits

Comp & perks

Medical plans with multiple coverage options, including HSA eligibility
Prescription drug coverage
Dental and vision benefits
Employee Assistance Program
Company-paid basic life insurance
Optional supplemental life insurance and dependent coverage
Short-term and long-term disability coverage
Critical illness, accident, and pet insurance options
401(k) plan with company match and additional company contribution
Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options
Paid Time Off (PTO)
10 company-paid holidays annually for full-time employees
1 mental health day
2 floating holidays
1 volunteer day
Paid leave programs, including parental, bereavement, jury duty, and military leave
Tuition assistance (up to $5,250 annually; 80% covered by ACG)
Professional certification support with 100% reimbursement for eligible programs
Career development and advancement opportunities
Complimentary AAA membership with roadside assistance and travel discounts
Adoption assistance program
Remote workspace option