Direct Marketing Intern
AAA Life Insurance Company
internship
Posted on:
Location Type: Office
Location: Livonia • Missouri • 🇺🇸 United States
Visit company websiteJob Level
Entry Level
About the role
- Document the customer journey/create journey maps
- Assist in selecting email subject lines, CTAs, and other content blocks for email campaigns
- Review/proof test emails for accuracy, functionality, etc.
- Assist in campaign tracking set up for new campaigns
- Analyze web traffic, monitor KPIs and performance using Google Analytics and internal reports
- Compile and analyze marketing data to identify areas for improvement
- Research new partners, new marketing tactics, trends and/or opportunities for growth
- Research competitors’ marketing strategies to identify new opportunities or garner insights to improve campaign performance (possibly document digital marketing activity for top 3 competitors)
- Consider testing opportunities to improve campaign effectiveness
- Identify opportunities for integrated marketing campaigns between direct mail and digital
- Suggest new ideas to market to defined segments via digital or direct mail
- Participate in informing creative strategy and assist with asset development and approval process
- Gain insight into Direct Marketing’s creative strategy and digital marketing activities
- Understand the basics of campaign set up, performance monitoring and analysis, testing/optimization
- Participate in cross-departmental and agency meetings to see how we engage with other partners
- Learn about and participate in the creative development and compliance review process
- Learn about the competitive landscape, trends in digital marketing
- Understand the customer journey from click to conversion
- Overview and education on data onboarding process
- Hands-on training with pivot tables to view and analyze data
- Education on the sales funnel and the various types of campaign objectives – awareness, consideration, conversion
- Education on different types of life insurance that AAA Life offers
Requirements
- Pursuing a bachelor's degree in Business, Marketing/Advertising, Communications or a related field
- Strong organization and communication skills
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google Analyticsdata analysiscampaign trackingemail marketingdigital marketingjourney mappingperformance monitoringtesting/optimizationpivot tablesmarket research
Soft skills
organizationcommunicationcollaborationcreativityanalytical thinkingproblem-solvingattention to detailadaptabilityinsight generationstrategic thinking