IT Field Services Analyst
Newell Brands
Analyst, Data and Audience Activation
AAA Life Insurance Company
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudOracleSQLTableau
About the role
- Refine and enable audience activation strategy across addressable marketing channels.
- Implement, automate, and optimize cross-channel campaigns using campaign orchestration platforms (Adobe Journey Optimizer, Salesforce Marketing Cloud, Oracle Responsys, Iterable).
- Leverage generative AI to automate workflows, generate dynamic content, recommend optimizations, and enhance marketing efficiency.
- Manage, analyze, and interpret customer and campaign data to deliver data-driven insights that improve targeting and increase campaign ROI.
- Design and maintain dashboards and automated reports; present actionable insights to stakeholders.
- Collaborate with MarTech and Data Engineering to integrate campaign systems with CDPs, CRMs, and data lakes.
- Use experimental design (A/B testing, holdout groups) to recommend continuous improvements.
- Stay current with marketing technology trends and pilot new tools/processes.
Requirements
- Bachelor’s degree in Marketing, Data Science, Business, or a related field preferred.
- 3–5 years of experience in marketing analytics, marketing operations, or campaign execution roles.
- Demonstrated ability to work with tools such as Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Iterable, or Adobe Journey Optimizer.
- Hands-on experience with SQL, Excel, and data visualization platforms (e.g., Power BI, Tableau).
- Familiarity with generative AI technologies and their application in marketing workflows.
- Experience analyzing campaign performance across channels (email, display, direct mail, social, etc.).
