Marketing Manager
A-SPINE
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $110,000 per year
About the role
- The Marketing Manager is the creative and strategic engine behind Kuros campaign development, identifying the campaigns that need to exist, building the briefs that define them, and then driving them from agency kickoff all the way through launch and performance analysis.
- Conduct ongoing audit of commercial priorities, competitive landscape, and content gaps to identify campaigns that need to be built.
- Author comprehensive creative briefs for each campaign: defining the audience, core insight, single-minded message, tone, channel mix, success metrics, timeline and budget guidelines.
- Along with the Marketing Communications Director, serve as the primary point of contact and strategic lead in agency kickoff sessions, ensuring the brief is understood, the creative direction is clear, and execution stays on strategy.
- Guide agency and internal creative partners through concept development, review rounds, and final production; maintain brand voice and regulatory compliance throughout.
- Translate complex clinical data and product science into compelling, audience-appropriate messaging and campaign concepts.
- Develop campaign architecture that works across the full funnel, from awareness and education through conversion and sales enablement.
- Own post-launch campaign performance review: consolidate metrics, identify what worked, document learnings, and apply insights to the next brief cycle.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 3–5 years of experience in healthcare or medical device marketing, with demonstrated progression in responsibilities
- Experience in the field of medical device within Spinal Surgery or Orthopedics is required
- Experience conducting qualitative and quantitative market research and applying insights to inform strategy
- Knowledge of relevant quality systems (i.e., Veeva) and medical compliance and regulatory requirements
- Experience managing external web hosting or development vendors.
- Ability to work cross-functionally and manage multiple initiatives simultaneously
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign developmentcreative brief authoringmarket researchperformance analysisdata translationcampaign architecturemetrics consolidationinsight applicationbudget managementaudience messaging
Soft Skills
strategic thinkingcommunicationcollaborationproject managementcreative directionleadershipproblem-solvingadaptabilityattention to detailcross-functional teamwork