Senior Manager, Marketing Growth Channel Activation

Aéropostale

. Lead the development and execution of key growth and channel activation programs across Aéropostale and Lucky Brand.

Posted 4/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $106,920 - $194,400 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of key growth and channel activation programs across Aéropostale and Lucky Brand.
Oversee and support the Aéropostale App + Loyalty platform, including activation efforts that drive consumer engagement, retention, and participation.
Lead marketing support for the Lucky Brand App launch, including planning, activation, and cross-functional alignment.
Help scale and strengthen the Aéropostale store associate advocacy program.
Help develop and support a store associate advocacy program for Lucky Brand.
Develop clear, strategic, and actionable marketing briefs for Creative, CRM, Retail, PR, Communications, Store Operations, and other internal partners.
Translate business priorities into marketing objectives, audience definitions, messaging direction, deliverables, timing, and success measures.
Partner closely with brand marketing leadership to ensure activation programs align with broader brand, product, and channel strategies.
Work cross-functionally with Marketing, CRM, Creative, Retail, Communications, Store Operations, and field teams to support strong execution.
Support retail and field activation efforts tied to app, loyalty, and associate advocacy programs.
Support coordination with external partners, where relevant to activation initiatives.
Ensure activation workstreams are integrated into the broader seasonal marketing calendar as the team works across multiple seasons simultaneously.
Monitor program performance and identify opportunities to improve engagement, adoption, participation, and overall effectiveness.
Help bring greater discipline and consistency to how key activation initiatives are planned, briefed, and launched.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field.
6–8+ years of marketing experience, preferably in retail, apparel, fashion, or consumer brands.
Experience leading or supporting consumer engagement, loyalty, app launches, retention marketing, retail marketing, or field activation programs.
Strong experience developing marketing briefs and turning business needs into actionable plans.
Demonstrated ability to lead complex, cross-functional marketing initiatives.
Strong written and verbal communication skills.
Strong organizational skills and attention to detail.
Ability to work effectively in a fast-paced environment with overlapping priorities and multiple seasons in market at once.
Omnichannel retail experience preferred.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Aéropostale Website LinkedIn All Job Openings 10,000+ employees 👗 Fashion 🛍️ eCommerce 🛒 Retail 💰 Post-IPO Equity - Aeropostale on 2016-09 Fashion
eCommerce
Retail <Aéropostale> Aéropostale is a U. S. -based apparel retailer focused on casual clothing and accessories for teens and young adults. The company operates branded physical stores and a consumer-facing e-commerce site featuring seasonal collections, promotions, and team/nostalgia-themed lines, and provides online services like account creation, order tracking, and mobile app marketing. Senior Manager, Marketing Growth Channel Activation 🔥 1 hour ago 🏢 New York City – Onsite 💵 $106.9k - $194.4k / year ⏰ Full Time 🟠 Senior 📈 Growth Marketing Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead the development and execution of key growth and channel activation programs across Aéropostale and Lucky Brand.
Oversee and support the Aéropostale App + Loyalty platform, including activation efforts that drive consumer engagement, retention, and participation.
Lead marketing support for the Lucky Brand App launch, including planning, activation, and cross-functional alignment.
Help scale and strengthen the Aéropostale store associate advocacy program.
Help develop and support a store associate advocacy program for Lucky Brand.
Develop clear, strategic, and actionable marketing briefs for Creative, CRM, Retail, PR, Communications, Store Operations, and other internal partners.
Translate business priorities into marketing objectives, audience definitions, messaging direction, deliverables, timing, and success measures.
Partner closely with brand marketing leadership to ensure activation programs align with broader brand, product, and channel strategies.
Work cross-functionally with Marketing, CRM, Creative, Retail, Communications, Store Operations, and field teams to support strong execution.
Support retail and field activation efforts tied to app, loyalty, and associate advocacy programs.
Support coordination with external partners, where relevant to activation initiatives.
Ensure activation workstreams are integrated into the broader seasonal marketing calendar as the team works across multiple seasons simultaneously.
Monitor program performance and identify opportunities to improve engagement, adoption, participation, and overall effectiveness.
Help bring greater discipline and consistency to how key activation initiatives are planned, briefed, and launched. 🎯 Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field.
6–8+ years of marketing experience, preferably in retail, apparel, fashion, or consumer brands.
Experience leading or supporting consumer engagement, loyalty, app launches, retention marketing, retail marketing, or field activation programs.
Strong experience developing marketing briefs and turning business needs into actionable plans.
Demonstrated ability to lead complex, cross-functional marketing initiatives.
Strong written and verbal communication skills.
Strong organizational skills and attention to detail.
Ability to work effectively in a fast-paced environment with overlapping priorities and multiple seasons in market at once.
Omnichannel retail experience preferred. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Account Growth Manager, CPG 🕒 4 days ago Fractal 1001 - 5000 Website LinkedIn All Job Openings Account Growth Manager driving strategic value across Consumer Packaged Goods accounts at Fractal. Leverage AI and advanced analytics to solve complex business challenges. 🏢 New York City – Onsite 💵 $0 - $235k / year ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Growth Marketing 🦅 H1B Visa Sponsor Organic Growth Strategy Manager 🕒 6 days ago TELUS 10,000+ employees 📡 Telecommunications ⚕️ Healthcare Insurance 🔐 Security Website LinkedIn All Job Openings Organic Growth Strategy Manager shaping TELUS Health's growth strategies and initiatives while collaborating with cross-functional teams to identify opportunities and insights. 🏢 New York City – Onsite 💵 $91k - $141k / year 💰 $500M Post-IPO Debt on 2023-03 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Growth Marketing 🦅 H1B Visa Sponsor Growth Manager 🕒 March 18 RTP Global 51 - 200 🤝 B2B 💸 Finance 💳 Fintech Website LinkedIn All Job Openings Senior Growth Manager with a strong background in payments at Tazapay. Responsible for developing sales strategies and building relationships with enterprise clients. 🏢 New York City – Onsite ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Growth Marketing Senior Growth Manager 🕒 March 18 RTP Global 51 - 200 🤝 B2B 💸 Finance 💳 Fintech Website LinkedIn All Job Openings Senior Growth Manager responsible for driving revenue growth and securing enterprise clients at Tazapay, a cross-border payment service provider in the U.S. 🏢 New York City – Onsite ⏰ Full Time 🟠 Senior 📈 Growth Marketing Growth Analyst 🕒 January 26 Trusted Shops 501 - 1000 🔐 Security ☁️ SaaS 🛍️ eCommerce Website LinkedIn All Job Openings Senior Software Engineer developing software solutions for clients in the U.S. Collaborating with teams to improve processes and mentor junior developers in technology best practices. 🏢 New York City – Onsite ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Growth Marketing 🗣️🇪🇸 Spanish Required View More Growth Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

marketingconsumer engagementloyalty programsapp launchesretention marketingretail marketingfield activationmarketing briefscross-functional marketing initiativesomnichannel retail

Soft Skills

leadershipcommunicationorganizational skillsattention to detailstrategic thinkingcollaborationadaptabilityproblem-solvingtime managementcreativity

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications