Lead Product Designer, Family Experience

A Place for Mom

Lead Product Designer for Consumer Experience at A Place for Mom. Own product design for a platform that guides families through senior care decisions.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $165,000 - $185,000 per yearWebsite

ATS Keywords

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Hard Skills

product designinteraction designinformation architectureUX writingAI toolsprototypingsystems thinkingdesign storytellingconsumer web designecommerce design

Soft Skills

communicationcollaborationcuriosityproblem framingmentorshiptrust buildingpragmatismdecision makingcritical thinkingadaptability

Tools & Technologies

Figmaanalytics toolsmarketing insightsconsumer product surfacesdesign patternsprototypesspecsjourney mappinguser researchdesign critique

Industry Keywords

healthcareSaaSCRMlead-generationmarketplaceinternal toolsoperations-facing productsconsumer experiencesfamily outcomesbusiness performance

About the role

Key responsibilities & impact

Own end-to-end product design for Consumer workstreams, from discovery and journey mapping through prototypes and production-ready design, including the unified family experience across APFM.com, AgingCare, Care Hub, advisor-connected workflows, and emerging AI-enabled channels.
Translate emotionally complex, information-heavy senior care decisions into intuitive workflows that help families move forward with confidence.
Partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope.
Design for trust, clarity, accessibility, speed, and usability across moments where families need accurate information and confident next steps.
Use research, analytics, care-seeker conversations, marketing insights, funnel data, frontline team input, product data, and business context to guide design decisions.
Identify high-leverage opportunities where better consumer experiences can improve family outcomes, provider outcomes, and business performance.
Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.
Help teams understand not only what should ship, but why it matters.
Apply and extend shared APFM patterns so consumer product surfaces feel coherent across channels and touchpoints.
Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility.
Share what you are learning with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and design partners so the team gets better together.

Requirements

What you’ll need

7+ years of product design experience on complex consumer web, marketplace, healthcare, search, lead-generation, ecommerce, SaaS, CRM, internal-tool, or operations-facing products.
Strong portfolio showing end-to-end ownership from ambiguous problem framing through shipped product, including work that influenced product strategy or raised the quality bar across multiple workstreams.
Excellent interaction design, systems thinking, information architecture, UX writing judgment, and product judgment.
Demonstrated curiosity and hands-on experimentation with AI tools in the design or product development process.
Ability to explain not just what you designed, but how you used evidence, tools, prototypes, constraints, and judgment to make better decisions.
Experience working in fast-moving, ambiguous environments where ownership, pragmatism, and cross-functional trust matter.
Strong Figma skills and the ability to communicate design intent through flows, prototypes, specs, and crisp design storytelling.
Comfort partnering deeply with Product Managers, Engineers, Researchers, Marketing, Analytics, operational stakeholders, Sales, and senior leaders to align teams around clear design direction.

Benefits

Comp & perks

401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off