Senior Manager, B2B Marketing
A Place for Mom
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $145,000 - $165,000 per year
Job Level
About the role
- Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning.
- Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners.
- Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations.
- Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative.
- Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap.
- Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy.
- Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights.
- Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams.
Requirements
- Bachelor's degree required.
- 5+ years of experience in B2B marketing for high-growth, customer-centric digital companies
- Self-motivated and resourceful with the ability to think strategically and work independently; energized by a hands-on culture
- Past experience being focused on the customer and driving real customer insights that led to breakthrough results
- Highly passionate about customer experience with a track record of using customer insights to drive breakthrough results
- Previous success executing complex marketing programs for small to mid-sized digital focused brands
- Excellent analytical, communication and presentation skills; must be action-oriented
- Collaborative team player, ready to share success across a high-performing marketing team
- Ability to handle obstacles, and feedback with perseverance, creativity, and positivity
- Experience collaborating cross-functional with acquisition marketing, product team, B2B marketing, etc.
- Experience managing external agencies including brand agency, PR agency, and other creative partners
- Fluent in being able to translate and drive growth across brand and performance channels simultaneously
- Exceptional writing and editing skills, with the ability to translate complex concepts into clear, compelling partner-facing messaging across multiple channels
- Experience in senior living, healthcare, home care, or adjacent industries preferred.
Benefits
- 401(k) plus match
- Dental insurance
- Health insurance
- Vision Insurance
- Paid Time Off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingmarketing campaignscustomer insightsbrand strategysales enablementanalyticsKPI developmentdigital marketingmarketing programsresearch plan development
Soft Skills
strategic thinkingself-motivatedcustomer-centricanalytical skillscommunication skillspresentation skillscollaborativeperseverancecreativitypositivity
Certifications
Bachelor's degree