Marketing Performance Manager
A.P. Moller - Maersk
full-time
Posted on:
Location Type: Hybrid
Location: Copenhagen • Denmark
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About the role
- Identify performance bottlenecks across the funnel and provide data-driven recommendations to improve conversion rates and outcomes, including KPI and scorecard tracking for the EUR region
- Develop a consistent reporting framework to deliver insights across key marketing channels (digital, customer comms, ABM, events), with strong focus on pipeline health and lead conversion metrics
- Interpret data to uncover trends, opportunities, and challenges within the marketing funnel, acting as a sparring partner for the Digital Marketing & Media Lead on channel mix decisions (e.g., LinkedIn, programmatic), with strong expertise in media performance and platforms like Google
- Monitor and analyze the marketing pipeline, tracking lead progression and driving clear, actionable follow-ups for the sales organization
- Measure the impact of A/B tests, segmentation analyses, and other performance optimization techniques, translating insights into improved marketing effectiveness
- Collaborate closely with marketing (regional and global) and sales teams to refine tactics and ensure alignment between marketing activities and commercial objectives
- Own and manage the full lifecycle of marketing leads in SFDC—from upload to conversion—including training and enablement for sales teams
- Serve as the go‑to expert on marketing tools and analytics platforms, including Salesforce (Sales & Marketing Cloud), GA4, and Power BI
- Monitor and report on social media and event performance through ongoing analytics and structured reporting
Requirements
- 5+ years of experience analyzing marketing performance across channels and tactics
- Strong analytical skills, with the ability to build and interpret dashboards and datasets and translate insights into actions
- Deep marketing knowledge, including digital and non-digital strategies, funnel dynamics, customer journeys, and lead generation processes
- Technical proficiency, including: CRM systems such as Salesforce and marketing automation tools (e.g., Marketing Cloud)
- Analytics and visualization platforms (e.g., GA4, Tableau, Power BI)
- Strong Excel/spreadsheet capabilities
- Excellent communication skills, able to translate data into clear narratives that engage and influence stakeholders
- Proactive problem‑solving skills, identifying pipeline challenges and proposing data-driven solutions
- Strong attention to detail, ensuring data accuracy, quality, and consistency across reporting
- Project management experience, with the ability to balance multiple priorities and deliver under tight deadlines
- Collaborative mindset, working effectively with sales, marketing, product, and global teams to ensure cohesive performance management.
Benefits
- Flexible working hours
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisKPI trackingA/B testingsegmentation analysisdashboard buildinglead generationmarketing performance optimizationfunnel dynamicscustomer journey mappingreporting framework development
Soft Skills
analytical skillscommunication skillsproblem-solving skillsattention to detailcollaborationproject managementproactive mindsetability to influence stakeholdersadaptabilitytime management