Marketing Planning Analyst
+A Educação
full-time
Posted on:
Location Type: Hybrid
Location: Porto Alegre • Brazil
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About the role
- Lead the development of marketing plans for educational products and solutions
- Organize schedules for campaigns, launches and strategic initiatives
- Contribute to market, competitor and target audience analyses
- Support the definition of campaign positioning and messaging
- Assist in preparing briefs for content, design, media and CRM teams
- Monitor campaign execution together with specialist teams
- Update the marketing calendar and ensure alignment across teams
- Support the design of marketing journeys and funnels for campaigns
- Monitor marketing KPIs and consolidate performance reports
- Support portfolio management and go-to-market initiatives
- Participate in alignment meetings with Product, Editorial and Sales teams
- Identify opportunities to optimize marketing initiatives
Requirements
- Degree in Marketing, Communication, Business Administration or related fields
- Experience in planning or executing marketing campaigns
- Organized with the ability to manage multiple demands
- Analytical capability for monitoring metrics
- Experience creating briefs and schedules
- Strong communication and ability to build relationships with partner teams
- Knowledge of marketing funnel and customer journeys (desirable)
- Attention to detail and strong organizational skills
- Analytical, results-oriented profile
- Proactive with a strong sense of responsibility
- Good interpersonal communication skills
- Ability to prioritize
- Collaborative team player
Benefits
- Meal allowance
- Meal voucher
- Transportation voucher
- Health insurance with 100% of the monthly premium paid by the company
- Dental insurance with 100% of the monthly premium paid by the company
- Childcare assistance
- Wellhub (Gympass) — access to more than 250 activity types across over 50,000 gyms
- Profit Sharing Program
- One day off during your birthday month
- Education assistance for undergraduate, language and postgraduate courses, plus discounts with partner institutions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing planscampaign executionmarket analysiscompetitor analysistarget audience analysisKPI monitoringportfolio managementgo-to-market initiativesmarketing funnelscustomer journeys
Soft Skills
organizational skillsanalytical capabilitycommunication skillsrelationship buildingattention to detailresults-orientedproactivecollaborativeability to prioritizeteam player
Certifications
degree in Marketingdegree in Communicationdegree in Business Administration