+A Educação

Marketing Planning Coordinator

+A Educação

full-time

Posted on:

Location Type: Hybrid

Location: Porto Alegre • Brazil

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About the role

  • Lead strategic marketing planning for educational products and solutions within the ecosystem
  • Structure go-to-market strategies for content, product and commercial initiative launches
  • Define positioning, value proposition, target audience and key messages for solutions
  • Develop integrated marketing plans focused on demand generation and brand awareness
  • Design customer journeys and marketing funnels for campaigns and launches
  • Monitor portfolio lifecycle, proposing growth actions and performance optimizations
  • Conduct market, competitor and business data analysis to support decision-making
  • Define and track KPIs for marketing initiatives and campaigns
  • Lead strategic briefings for campaigns and provide direction to specialist teams
  • Act as the interface between Marketing, Editorial, Product, Sales and Customer Success
  • Coordinate campaign schedules and oversee execution with partner areas
  • Present plans and results to internal stakeholders

Requirements

  • Degree in Marketing, Communications, Business Administration or related fields
  • Experience in strategic marketing planning or product marketing
  • Experience planning launches and integrated campaigns
  • Experience defining positioning and value propositions
  • Analytical capability to interpret market and performance data
  • Experience interfacing with product, content/editorial or commercial teams
  • Experience defining and tracking marketing KPIs
  • Strategic thinking and business acumen
  • Strong organizational skills and ability to prioritize multiple initiatives
  • Clear communication and influencing skills
  • Analytical, results-oriented profile
  • Collaborative and cross-functional working style
  • Proactive mindset and sense of ownership
Benefits
  • Meal allowance, food voucher and transportation voucher
  • Medical and dental plans with 100% of the monthly premium paid by the company
  • Childcare assistance
  • "Academia para todos" with Wellhub (Gympass) - gym membership network offering over 250 modalities across more than 50,000 gyms
  • Results Participation Program
  • One day off during your birthday month
  • Education assistance for undergraduate, language and postgraduate courses, plus discounts at partner institutions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketing planninggo-to-market strategiesdemand generationbrand awarenesscustomer journeysmarketing funnelsmarket analysiscompetitor analysisKPI trackingintegrated campaigns
Soft Skills
strategic thinkingbusiness acumenorganizational skillscommunication skillsinfluencing skillsanalytical skillsresults-orientedcollaborative working styleproactive mindsetownership
Certifications
degree in Marketingdegree in Communicationsdegree in Business Administration