
Senior Educational Product Analyst
+A Educação
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Job Level
About the role
- Develop new educational products based on insights, stakeholder interviews and validation with target audiences.
- Lead co-creation processes with partner institutions, aligning technical, academic and market requirements.
- Translate strategic concepts into comprehensive documentation, including pedagogical specifications, marketing guidelines and enablement materials for internal teams (sales, marketing, content).
- Define course positioning and value proposition, linking product attributes to market needs and competitive differentiators.
- Monitor the course lifecycle, collaborating on updates, maintenance and portfolio evolution initiatives.
- Analyze market, competitor and product performance data to recommend adjustments and new opportunities.
Requirements
- Experience in product development (educational or digital), service design and/or portfolio management.
- Knowledge of agile methodologies, Design Thinking, Lean Startup, Jobs-to-be-Done and customer journey frameworks.
- Familiarity with prototyping, validation, documentation and project management tools (ClickUp, Asana, Miro, etc.).
- Experience developing value propositions and positioning.
- Knowledge of strategic marketing, positioning, branding and competitive analysis.
- Ability to translate data and research into practical decisions about scope, tone and product differentiation.
- **Preferred:**
- Experience using co-creation tools and AI automation.
- Previous experience in advertising agencies, edtechs or innovation consultancies.
- Experience in product management teams, strategic planning or educational marketing.
- Degree in Business Administration, Marketing, Design, Communications or related fields.
- Postgraduate degree in Product Management, Innovation, Strategy, Marketing or similar.
Benefits
- Meal allowance
- Food voucher
- Transportation voucher
- Medical and dental insurance with 100% of the monthly premium paid by the company.
- Daycare assistance.
- Gym access for everyone with Wellhub (Gympass) — a network with over 250 activities across more than 50,000 gyms.
- Profit Sharing Program (PPR).
- One day off during your birthday month!
- Education assistance for undergraduate, language and graduate courses, plus discounts at partner institutions!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product developmentservice designportfolio managementagile methodologiesDesign ThinkingLean StartupJobs-to-be-Donecustomer journey frameworksvalue propositionscompetitive analysis
Soft Skills
collaborationcommunicationanalytical thinkingstrategic thinkingproblem-solving
Certifications
degree in Business Administrationdegree in Marketingdegree in Designdegree in Communicationspostgraduate degree in Product Managementpostgraduate degree in Innovationpostgraduate degree in Strategypostgraduate degree in Marketing