+A Educação

CRM Analyst

+A Educação

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Tech Stack

SQL

About the role

  • Analyze the sales funnel, plan and implement recurring communication workflows (drip campaigns);
  • Create email marketing campaigns and campaigns for other communication channels;
  • Manage leads in the marketing/sales funnel and customer relationships;
  • Lead automation efforts across the tools used (Email, SMS, Push, WhatsApp);
  • Structure data for lead/customer segmentation;
  • Build and optimize a Lead Scoring strategy;
  • Monitor sales data and the customer lifecycle;
  • Implement a testing culture, data analysis, and a continuous improvement routine for implemented workflows, aiming for greater effectiveness and precision.

Requirements

  • Degree in Marketing, Advertising, or related fields;
  • Experience with Marketing Automation and CRM (HubSpot, Salesforce, RD Station, or similar);
  • Experience with multi-channel communication workflows: email, push, WhatsApp, Telegram, and SMS;
  • Strong analytical skills;
  • Proficiency in Excel;
  • Knowledge of HTML and CSS is desirable;
  • Knowledge of integrations, data pipelines, and SQL is desirable.
Benefits
  • Meal allowance
  • Meal voucher
  • Transportation allowance
  • Medical and dental insurance with 100% of premiums paid by the company.
  • Childcare assistance.
  • Gym access for everyone through TotalPass — a gym network with over 250 modalities across more than 2,000 gyms.
  • Profit-sharing program.
  • One day off in your birthday month.
  • Education assistance for undergraduate, language, and postgraduate courses, plus discounts at partner institutions!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Marketing AutomationCRMEmail MarketingLead ScoringData AnalysisExcelHTMLCSSSQLIntegrations
Soft Skills
Analytical Skills