Senior CRM Analyst
+A Educação
full-time
Posted on:
Location Type: Remote
Location: Remote • Brasil
Visit company websiteJob Level
Senior
Tech Stack
CloudSQL
About the role
- Plan, create and optimize automated strategies and journeys based on the lead and customer lifecycle;
- Develop and enhance CRM processes and analytical routines, ensuring scalability, traceability and communication efficiency;
- Analyze performance metrics beyond basic indicators, with a focus on:
- Cohort analysis and behavior across the customer journey;
- Progression and drop-off rates between funnel stages;
- Segmentation by value and engagement (RFM, propensity models, etc.);
- Collaborate with media, data, sales and technology teams to integrate perspectives and ensure consistency across the omnichannel journey;
- Serve as a technical and strategic reference within the team, supporting the evolution of CRM processes and practices.
Requirements
- Proven experience in CRM, marketing automation and advanced behavioral segmentation;
- Strong knowledge of platforms such as HubSpot, RD Station, Salesforce Marketing Cloud, Insider or equivalents;
- Intermediate/advanced knowledge of SQL, with the ability to interpret, modify and create queries;
- Good communication skills and the ability to work in multidisciplinary teams.
Benefits
- Food allowance
- Meal voucher
- Transportation voucher
- Health insurance
- Dental insurance
- Gym access for everyone with Wellhub
- Profit-sharing program
- One day off during your birthday month
- Education assistance for undergraduate, language and postgraduate courses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMmarketing automationbehavioral segmentationSQLcohort analysisfunnel analysisRFM modelingpropensity models
Soft skills
communicationcollaborationteamwork