9amHealth

Product Marketing Manager

9amHealth

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 per year

About the role

  • Own end-to-end engagement from first touch through active care and retention.
  • Analyze conversion, drop-off, and activation metrics across web, app, and clinical workflows.
  • Identify friction points and abandonment drivers using behavioral data and AI-supported analytics.
  • Develop hypotheses and testing plans to improve enrollment and activation.
  • Partner with Product, Marketing, and Clinical teams to implement funnel and messaging optimizations.
  • Use automation and predictive insights to improve targeting and outreach timing.
  • Drive adoption of core features, programs, and care pathways.
  • Develop engagement strategies that encourage consistent platform usage.
  • Partner with Product to improve UX, onboarding, and in-product guidance.
  • Monitor feature usage and patient behavior to inform roadmap priorities.
  • Optimize communication pathways to increase billable participation.
  • Identify opportunities to increase utilization through data-driven targeting.
  • Measure impact of engagement initiatives on revenue performance.
  • Conduct user research, surveys, and behavioral analysis.
  • Translate insights into actionable product and marketing recommendations.

Requirements

  • 5–8+ years in product marketing, growth, lifecycle, or analytics roles
  • Experience optimizing digital funnels in SaaS, health tech, or consumer platforms
  • Strong analytical and experimentation background
  • Comfort working with data platforms, automation tools, and emerging AI solutions
  • Experience partnering with Product and Engineering teams
  • Familiarity with healthcare or wellness brands
  • Excellent communication and stakeholder management skills
  • Strategic thinker with strong execution discipline
  • Comfortable in fast-paced, evolving environments
Benefits
  • Health, dental, and vision insurance
  • Flexible PTO
  • Work from home options
  • Professional development budget
  • Support for continuing education
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisbehavioral analysisA/B testingdigital funnel optimizationuser researchenrollment strategiesengagement strategiespredictive analyticsautomationSaaS
Soft Skills
communicationstakeholder managementstrategic thinkingexecution disciplinecollaborationadaptabilityproblem-solvingcreativityanalytical thinkinguser-centric mindset