Product Marketing Manager

9amHealth

Product Marketing Manager at 9amHealth driving patient activation and engagement through data-driven strategies. Responsible for enrollment optimization and cross-functional collaboration to enhance product offerings.

Posted 4/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end engagement from first touch through active care and retention.
Analyze conversion, drop-off, and activation metrics across web, app, and clinical workflows.
Identify friction points and abandonment drivers using behavioral data and AI-supported analytics.
Develop hypotheses and testing plans to improve enrollment and activation.
Partner with Product, Marketing, and Clinical teams to implement funnel and messaging optimizations.
Use automation and predictive insights to improve targeting and outreach timing.
Drive adoption of core features, programs, and care pathways.
Develop engagement strategies that encourage consistent platform usage.
Partner with Product to improve UX, onboarding, and in-product guidance.
Monitor feature usage and patient behavior to inform roadmap priorities.
Optimize communication pathways to increase billable participation.
Identify opportunities to increase utilization through data-driven targeting.
Measure impact of engagement initiatives on revenue performance.
Conduct user research, surveys, and behavioral analysis.
Translate insights into actionable product and marketing recommendations.

Requirements

What you’ll need

5–8+ years in product marketing, growth, lifecycle, or analytics roles
Experience optimizing digital funnels in SaaS, health tech, or consumer platforms
Strong analytical and experimentation background
Comfort working with data platforms, automation tools, and emerging AI solutions
Experience partnering with Product and Engineering teams
Familiarity with healthcare or wellness brands
Excellent communication and stakeholder management skills
Strategic thinker with strong execution discipline
Comfortable in fast-paced, evolving environments

Benefits

Comp & perks

Health, dental, and vision insurance
Flexible PTO
Work from home options
Professional development budget
Support for continuing education

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisbehavioral analysisA/B testingdigital funnel optimizationuser researchenrollment strategiesengagement strategiespredictive analyticsautomationSaaS

Soft Skills

communicationstakeholder managementstrategic thinkingexecution disciplinecollaborationadaptabilityproblem-solvingcreativityanalytical thinkinguser-centric mindset