9amHealth

Channel Marketing Specialist – Member Engagement

9amHealth

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $95,000 per year

About the role

  • Own Email & Lifecycle Campaigns
  • Build, launch, and optimize email campaigns in HubSpot and/or Customer.io
  • Develop and manage automated lifecycle journeys across acquisition, onboarding, and retention
  • Execute both one off campaigns and always-on nurture flows
  • Create advanced audience segmentation strategies to improve targeting and relevance
  • Continuously refine messaging based on member behavior, lifecycle stage, and engagement data
  • Track and report on campaign performance including open rates, CTR, conversion, and engagement
  • Run A/B tests and use data to continuously improve campaign effectiveness
  • Support forecasting and performance reporting for marketing and leadership
  • Partner with Design and Communications to deliver cohesive, high quality member experiences
  • Collaborate with Product and Marketing to align on communications calendar and member touchpoints
  • Incorporate direct mail and other channels where relevant to create integrated campaigns
  • Propose and execute new campaign ideas, including evergreen and seasonal initiatives
  • Identify opportunities to improve engagement, conversion, and retention through new channels or approaches

Requirements

  • 3–5 years of experience in lifecycle marketing, email marketing, or CRM marketing
  • Hands on experience with marketing automation platforms (HubSpot, Customer.io, or similar)
  • Strong understanding of segmentation, personalization, and customer journeys
  • Experience analyzing campaign performance and making data driven decisions
  • Comfortable running A/B tests and translating results into actionable insights
  • Ability to manage multiple campaigns and priorities in a fast paced environment
  • Strong collaboration skills across Marketing, Product, and Design
Benefits
  • Health, dental, and vision insurance
  • Flexible PTO
  • Work from home options
  • Professional development budget
  • Support for continuing education
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinglifecycle marketingcampaign performance analysisA/B testingaudience segmentationmarketing automationdata-driven decision makingcustomer journey mappingcampaign optimizationdirect mail integration
Soft Skills
collaborationcommunicationtime managementprioritizationcreativityproblem-solvingadaptabilityattention to detailstrategic thinkingleadership