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Channel Marketing Specialist – Member Engagement
9amHealthChannel Marketing Specialist driving member engagement through email and lifecycle marketing at 9amHealth. Collaborating across teams to optimize campaign strategies and improve retention metrics.
About the role
Key responsibilities & impact- Own Email & Lifecycle Campaigns
- Build, launch, and optimize email campaigns in HubSpot and/or Customer.io
- Develop and manage automated lifecycle journeys across acquisition, onboarding, and retention
- Execute both one off campaigns and always-on nurture flows
- Create advanced audience segmentation strategies to improve targeting and relevance
- Continuously refine messaging based on member behavior, lifecycle stage, and engagement data
- Track and report on campaign performance including open rates, CTR, conversion, and engagement
- Run A/B tests and use data to continuously improve campaign effectiveness
- Support forecasting and performance reporting for marketing and leadership
- Partner with Design and Communications to deliver cohesive, high quality member experiences
- Collaborate with Product and Marketing to align on communications calendar and member touchpoints
- Incorporate direct mail and other channels where relevant to create integrated campaigns
- Propose and execute new campaign ideas, including evergreen and seasonal initiatives
- Identify opportunities to improve engagement, conversion, and retention through new channels or approaches
Requirements
What you’ll need- 3–5 years of experience in lifecycle marketing, email marketing, or CRM marketing
- Hands on experience with marketing automation platforms (HubSpot, Customer.io, or similar)
- Strong understanding of segmentation, personalization, and customer journeys
- Experience analyzing campaign performance and making data driven decisions
- Comfortable running A/B tests and translating results into actionable insights
- Ability to manage multiple campaigns and priorities in a fast paced environment
- Strong collaboration skills across Marketing, Product, and Design
Benefits
Comp & perks- Health, dental, and vision insurance
- Flexible PTO
- Work from home options
- Professional development budget
- Support for continuing education
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketinglifecycle marketingcampaign performance analysisA/B testingaudience segmentationmarketing automationdata-driven decision makingcustomer journey mappingcampaign optimizationdirect mail integration
Soft Skills
collaborationcommunicationtime managementprioritizationcreativityproblem-solvingadaptabilityattention to detailstrategic thinkingleadership