Senior Advertising Manager
97th Floor
full-time
Posted on:
Location Type: Hybrid
Location: Lehi • Utah • 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $80,000 per year
Job Level
Senior
About the role
- Own and execute advertising strategies for our most complex, high-investment client accounts — aligning campaign structure, targeting, creative, and budgets across multiple channels.
- Effectively launch, optimize, and maintain $400K+ in monthly ad spend for your clients.
- Collaborate closely with content marketers, designers, and account directors to develop compelling creative and messaging rooted in audience insight and performance feedback.
- Translate business objectives into ad strategy, using performance data to prioritize channels, audiences, and investment levels that drive measurable growth.
- Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing.
- Lead client communication for advertising initiatives, confidently explaining strategy, results, tradeoffs, and recommendations in a way that connects platform metrics to real business outcomes.
- Scale impact across the agency by providing mentorship and strategic direction, leading high-level conversations around performance, experimentation, and long-term growth opportunities — not just campaign updates.
- Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and advanced reporting through Looker Studio dashboards.
- Stay ahead of platform changes and industry trends, proactively testing new features, formats, and channels while sharing insights and best practices with the agency.
- Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team.
Requirements
- Bachelor’s degree in marketing or related field (preferred, not required)
- Minimum of four years technical experience in ads management on at least four major ad platforms.
- Proven track record of influencing performance outcomes by combining strong judgment, data-driven insights, and clear recommendations.
- Skilled in interpreting and applying performance analytics (ROAS, CPC, CPA, etc.) to continuously refine targeting, creative strategy, and budget allocation for measurable business growth.
- Possesses exceptional analytical skills with the ability to transform data into meaningful insights that inform strategic decision-making.
- Skilled at discerning which priorities will bring the biggest impact and leveraging strong time-management to execute on those priorities.
- Expertise with conversion tracking, attribution, and performance reporting, including building and maintaining dashboards in Looker Studio.
- Advanced client communication and storytelling skills, turning performance data into clear insights, strategic recommendations, and narratives that help clients understand why decisions are being made — not just what happened.
Benefits
- Healthcare Medical: 75% paid for employees; 50% for dependents
- Dental: 75% paid for employees; 50% for dependents
- Vision: 75% paid for employees; 50% for dependents
- Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
- Savings + Retirement: HSA with up to $150/month match (rolls over and is yours permanently)
- FSA option for dependent care
- 401(k) with up to 4% company match
- ROWE (Results Only Work Environment)
- Parental Leave: Primary caregiver: 12 consecutive weeks paid; Secondary caregiver: 6 consecutive weeks paid
- Perks: 97th Floor Library, Conferences & Training, On-site Gym, Thanksgiving Point Corporate Pass, Sundance Corporate Pass
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ads managementcampaign optimizationkeyword researchbidding strategiesconversion trackingperformance analyticsdata-driven insightsbudget allocationperformance reportingaudience development
Soft skills
analytical skillstime managementclient communicationstorytellingstrategic decision-makingmentorshipcollaborationcreative strategyprocess improvementinsight sharing
Certifications
Bachelor’s degree in marketing