97th Floor

Content Marketing Manager

97th Floor

full-time

Posted on:

Location Type: Hybrid

Location: Lehi • Utah • 🇺🇸 United States

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Salary

💰 $44,000 - $54,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Work frequently and closely with your team: Search Marketer, Advertising Specialist, Designer, and Account Director to nail down what each client’s content should accomplish — and how you’ll measure success.
  • Plan and produce high-quality content that supports persona journeys through the funnel.
  • Manage a high volume of content deliverables and keep everything moving on schedule.
  • Learn and apply best practices for landing pages, blog articles, SEO and LLM content, email copy, ad copy, and social copy.
  • Become the expert on your clients’ audiences — building personas, mapping customer journeys, and making sure every piece of content actually serves those people.
  • Create and use strategic resources like personas, customer journey maps, content briefs, messaging briefs, and content calendars.
  • Upload, publish, and format content in WordPress or other CMS platforms.
  • Lead client communication for your content work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like.
  • Keep up with trends and tools in the marketing and content world so you bring fresh ideas to the table.

Requirements

  • You’re passionate about marketing and want to build a career in it.
  • You’ve produced content before and can show strong writing samples.
  • You naturally think about audience needs and motivations.
  • You can adapt to different tones, brands, and writing styles.
  • You’re organized, self-motivated, and not intimidated by deadlines.
  • You like collaborating and bouncing ideas around with a team.
  • You’re open to learning marketing metrics and performance testing — and communicating results.
  • You have a bachelor’s degree in marketing, PR, or a similar field (preferred, not required).
Benefits
  • Healthcare Medical : 75% paid for employees; 50% for dependents
  • Dental : 75% paid for employees; 50% for dependents
  • Vision : 75% paid for employees; 50% for dependents
  • Life Insurance : 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
  • HSA with up to $150/month match (rolls over and is yours permanently)
  • FSA option for dependent care
  • 401(k) with up to 4% company match
  • ROWE (Results Only Work Environment) - work when, where, and how you want
  • Parental Leave: Primary caregiver: 12 consecutive weeks paid; Secondary caregiver: 6 consecutive weeks paid
  • Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
  • We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
  • 24/7 access to on-site gym with lockers and showers.
  • Up to 8 people per visit at Thanksgiving Point Corporate Pass; discounts included.
  • Winter and summer access for skiing, boarding, hiking, and more with Sundance Corporate Pass.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content productionSEOcopywritingcontent strategyaudience persona developmentcustomer journey mappingcontent briefsmessaging briefscontent calendarsWordPress
Soft skills
collaborationorganizationself-motivationadaptabilitycommunicationcreativitytime managementaudience awarenessteamworkproblem-solving
Certifications
Bachelor's degree in marketingBachelor's degree in PR