Channel Marketing Specialist – Content, Partner Enablement

8x8

Channel Marketing Specialist helping North America partners with content and enablement at 8x8. Supporting marketing efforts and product launches while managing partner content hub.

Posted 5/14/2026full-timeNorth Carolina • 🇺🇸 United StatesJunior💰 $76,800 - $115,200 per yearWebsite

About the role

Key responsibilities & impact

Lead the partner content audit and establish a governance framework with defined ownership and a quarterly review cadence
Build and maintain the central NA partner content hub, ensuring assets are current, discoverable, and organized by partner journey stage
Develop co-branded campaign kits, MDF-eligible assets, and co-marketing playbooks that partners can deploy without heavy lift
Establish and run a repeatable channel launch process for new product releases — ensuring partners are armed with updated messaging, pitch decks, one-pagers, and sales tools ahead of every launch
Provide bespoke marketing support for up to 6 named top NA partners, working in close coordination with 2–3 CAMs
Track content usage and adoption via the partner portal (Highspot/PartnerXchange) and report on engagement quarterly
Collaborate with Product Marketing to ensure partner-facing content reflects current positioning, messaging, and competitive differentiation
Support the broader partner marketing team on campaigns and global content initiatives as required

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, English, or related field
1–3 years of experience in content marketing, marketing communications, or partner/sales enablement — SaaS or technology industry preferred
Strong writing and editing skills, with the ability to translate complex product messaging into clear, partner-friendly content
Organized and process-oriented, with an interest in content governance and asset management
Comfortable managing multiple content projects simultaneously with a keen eye for quality and consistency
Experience with content management or sales enablement platforms (e.g., Highspot, Seismic, Showpad) is a plus
Collaborative and proactive — able to work effectively with product marketing, sales, and partner-facing teams
Positive, curious attitude with a willingness to learn and iterate quickly
Ability to travel up to 10% as needed

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingmarketing communicationspartner/sales enablementwritingeditingcontent governanceasset managementproject management

Soft Skills

organizedprocess-orientedcollaborativeproactivepositive attitudecuriouswillingness to learnattention to qualityability to manage multiple projects

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in English