Head of Inbound Marketing

8x8

Head of Inbound Marketing owning the global inbound demand engine for 8x8. Leading strategy across paid media, email marketing, and webinars to drive customer acquisition.

Posted 4/17/2026full-timeRemote • 🇺🇸 United StatesLead💰 $173,200 - $259,800 per yearWebsite

About the role

Key responsibilities & impact

Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline.
Own Performance Marketing: Manage global paid media channels (search, social, display, retargeting, and programmatic) with an always-on optimization mindset.
Fuel Inbound Engagement: Develop full-funnel engagement programs that turn inbound leads into high-value opportunities.
Scale Lifecycle Marketing: Own the email strategy — from acquisition to nurture to reactivation - ensuring every message drives action for New Business and Install Base.
Champion Webinars as Demand Drivers: Partner with content and product teams to create high-impact webinar experiences that educate and convert.
Data, Insights & Optimization: Track KPIs across channels, analyze conversion paths, and test new levers for growth with a clear eye on ROI and CAC efficiency.
Team Leadership: Lead a small but mighty team of channel specialists, fostering a culture of innovation, accountability, and impact.

Requirements

What you’ll need

8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech.
Proven success managing multi-channel paid media budgets across regions.
Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels.
Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing.
Collaborative, curious, and fast-moving — you love connecting strategy with measurable outcomes.

Benefits

Comp & perks

Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock.
Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingdemand generationperformance marketingemail marketingwebinar marketingmarketing analyticsA/B testingmulti-channel marketingpaid media managementconversion optimization

Soft Skills

team leadershipcollaborationcuriosityinnovationaccountabilitystrategic thinkingdata-driven decision makingfast-paced adaptabilitycommunicationproblem-solving