82DASH

D2C Content Lead

82DASH

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Run onboarding for new D2C brands - get them from sign-up to their first live content collection campaign
  • Work directly with brand founders and marketing leads to understand their content gaps and build collection strategies around them
  • Design and launch post-purchase flows that turn buyers into content creators - photos, videos, reviews, testimonials
  • Set up reward mechanics that incentivise customers to share content and come back - think loyalty cards, discount triggers, and wallet-based rewards
  • Analyse what's working across brands, document the patterns, and turn them into repeatable playbooks other brands can follow
  • Feed real brand feedback into the product team so what we build next is shaped by what merchants actually need

Requirements

  • Experience running or managing content for a D2C or ecommerce brand
  • Strong understanding of customer-generated content - UGC, reviews, testimonials, and how to get more of it
  • Proven ability to build content collection flows that actually convert
  • Solid grasp of ecommerce growth - acquisition, retention, and repeat purchase
  • Comfortable working with non-technical brand teams to get campaigns live
  • Experience with rewards, loyalty, or incentivised engagement is a plus
  • Clear communicator with a practical, outcome-focused approach
  • Independent and comfortable working in an early-stage environment
Benefits
  • Work directly with founders shaping product and growth from day one
  • High ownership across both product and revenue
  • Use real brand feedback to drive what gets built
  • Be part of something early - and define how D2C brands collect and use customer content
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content managementcontent collection strategiespost-purchase flowscustomer-generated contentecommerce growthacquisitionretentionrepeat purchasereward mechanicsloyalty programs
Soft Skills
clear communicationoutcome-focusedindependencecollaborationproblem-solving