8020REI

Chief Marketing Officer

• Own brand strategy, identity, voice, and creative across all touchpoints
• Build a repeatable, data-driven demand engine across content, paid media, lifecycle, and partnerships
• Design the operating system: cadences, briefs, KPIs, budgets, QA checklists, and reporting
• Lead execution with a player-coach mindset and build/coach a high-performing marketing team
• Partner with Sales, Product, and CS to define ICP, segmentation, GTM, and messaging/feedback loops
• Drive content engine: case studies, landing pages, scripts, email campaigns, video ads, and rigorous A/B testing
• Scale and optimize paid media (Google & Meta, ~$35k+/mo) and pilot new channels with ROI discipline
• Own lifecycle playbooks and outreach to improve activation, upsell, and lead quality
• Manage partnerships and affiliates end-to-end to deliver trackable revenue
• Establish measurement framework (pipeline, CAC, MQL volume/quality, channel ROI) and report to leadership

Head of Marketing

Customer Success Manager

• Own retention, expansion, and customer success outcomes (not just processes)
• Design and execute a scalable Customer Success strategy aligned with business growth and vertical expansion
• Build systems and processes to predict risk, prevent churn, and increase customer lifetime value
• Lead and grow a high-performing team of 7+ CSMs and Operations specialists, setting clear KPIs and ensuring execution against results
• Drive operational excellence through CRM optimization, dashboards, playbooks, and team rhythms
• Act as the escalation point, ensuring resolution and reinforcing customer value
• Partner closely with Sales and Product to align goals, improve onboarding, and capture feedback loops
• Play a key role in launching new verticals (starting with home services) and ensuring CS readiness to support expansion
• Champion a culture of accountability, ownership, and continuous improvement across the CS team
• Report to the COO and work closely with the CEO on strategic decisions impacting customer experience and revenue growth

Head of Customer Success

Sales Development Rep

• Execute sophisticated, multi-channel outreach strategies focused on re-engaging warm leads to generate high-quality pipeline
• Conduct in-depth qualification referencing past interactions to ensure prospects align with ideal customer profile
• Mentor and guide other SDRs, sharing best practices and offering feedback
• Identify and lead projects to improve warm lead nurturing process and develop/refine playbooks
• Assist Account Executives with follow-up and provide insights to accelerate sales cycle
• Analyze campaign performance and outreach data to identify trends and improve conversion rates

Senior Sales Development Representative

Data Engineer

• Lead design, development, and optimization of high-performance Big Data ETL/ELT pipelines using PySpark
• Own data lake strategy from ingestion through processing and storage for large-scale datasets
• Take ownership of end-to-end lifecycle for core data storage systems and execute complex data migrations
• Manage and optimize AWS Big Data ecosystem (EMR, Glue, Lambda, S3, Athena) with security best practices
• Drive cloud migration initiatives and implement cost optimization and governance for cloud data platform
• Ensure data quality through testing, validation, monitoring, and governance frameworks
• Support BI initiatives by delivering analytics-ready data for tools like Power BI
• Lead strategic projects including public API development and AI/ML data foundations
• Collaborate with Data Science, Analytics, and Engineering teams to translate business requirements
• Provide documentation and take ownership of complex data challenges and platform budget

Head of Marketing

Head of Customer Success

Senior Sales Development Representative

Senior Data Engineer