700apps

Marketing Manager

700apps

full-time

Posted on:

Location Type: Hybrid

Location: Cairo • 🇪🇬 Egypt

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Job Level

SeniorLead

Tech Stack

SQL

About the role

  • Develop and execute a comprehensive **Digital Marketing Strategy** aligned with business and revenue objectives.**
  • Lead **B2B lead generation** initiatives across digital channels (Paid Ads, SEO, Content, Email, LinkedIn).**
  • Own the end-to-end **marketing funnel** (Awareness → MQL → SQL → Conversion).**
  • Collaborate closely with **Sales, Presales, and Business Development** teams to support pipeline growth.**
  • Manage and optimize **performance marketing campaigns** (Google Ads, LinkedIn Ads, Meta).**
  • Oversee content strategy focused on **software solutions, digital transformation, and enterprise clients**.**
  • Monitor and analyze KPIs including **CPL, CAC, ROI, conversion rates**, and funnel performance.**
  • Manage marketing budgets, forecasting, and reporting.**
  • Coordinate with external agencies, vendors, and freelancers when needed.**
  • Strengthen brand presence and positioning in local and regional markets.

Requirements

  • **Bachelor’s degree** in Marketing, Business Administration, or a related field.**
  • 7**+ years of experience** in Digital Marketing, with at least **2 years in a managerial or lead role**.**
  • **Mandatory:** Previous experience in **Software, IT Services, SaaS, or Digital Transformation companies**.**
  • Strong experience in **B2B marketing and lead generation**.**
  • Solid understanding of **enterprise sales cycles** and complex buyer journeys.**
  • Hands-on experience with:**
  • Google Ads, LinkedIn Ads, Meta Ads**
  • SEO / SEM strategies**
  • Marketing Analytics & Reporting**
  • Experience using **CRM and marketing automation tools** (HubSpot, Salesforce, Zoho, or similar).**
  • Ability to translate data into actionable insights and strategic decisions.**
  • Strong communication, leadership, and stakeholder management skills.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Digital Marketing StrategyB2B lead generationperformance marketing campaignsSEOSEMKPI analysisCPLCACROIconversion rates
Soft skills
leadershipcommunicationstakeholder managementcollaborationstrategic decision making
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business Administration