Manager – Personalization

7-Eleven

Manager of Personalization leading 7-Eleven's personalization and decisioning capabilities in Marketing Technology. Overseeing team performance and driving strategic initiatives for impactful customer engagement.

Posted 7/22/2026full-timeIrving • Texas • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in personalization and decisioning capabilities across MarTech channels, with a strong focus on model governance, experimentation, and stakeholder communication. Proven leadership in managing teams, driving performance, and operationalizing complex personalization strategies.

Highest-signal resume keywords

Personalization StrategyTeam LeadershipModel GovernanceAgile MethodologyData Science Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Personalization DecisioningModel OperationalizationChange ManagementMeasurement AttributionSegmentationA/B TestingNext-Best-ActionRecommendationsPropensity ModelingExperimentation

Soft Skills

Performance ManagementCoachingStakeholder CommunicationHiring

Tools & Technologies

Personalization APISFMCMCPDatabricks

Certifications & Qualifications

Agile CertificationPMP Certification

Industry Keywords

MarTechConsumer NotificationComplianceOpt-InCCPA

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Lead and manage the team delivering personalization and decisioning capabilities across MarTech channels.
Own the personalization roadmap and drive consolidation of the personalization API/gateway, decisioning, and experimentation under clear MarTech ownership.
Define how models, rules, business goals, and channel logic are consumed and activated consistently across channels, with next-best-action/offer as one input among many.
Establish a validated production inventory, model/attribute change management, and consumer-notification processes.
Partner with data science on model consumption and evaluation, and with product on business-facing decisioning and goal setting.
Extend personalization coverage across channels (e.g., onsite/web, app, CFD/pump) and improve experimentation and measurement.
Manage team performance, hiring, prioritization, delivery cadences, and stakeholder/leadership communication.

Requirements

What you’ll need

Bachelors/4 Yr Degree
7+ years of relevant work experience
3+ years of management experience
Agile or PMP certifications a plus.
Strong people leadership: hiring, coaching, performance management, and delivery.
Deep understanding of personalization/decisioning (next-best-action/offer, recommendations, propensity, segmentation, experimentation) and how they combine across channels.
Familiarity with the personalization stack (personalization API/gateway, SFMC/MCP, Databricks, models, A/B testing) and identity/data foundations.
Experience operationalizing models and defining model/attribute governance and change management.
Understanding of measurement/attribution and compliance (opt-in, CCPA).

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Professional development opportunities