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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading teams to deliver Retail Media Network (RMN) campaign orchestration and activation, with a strong focus on operational efficiency, compliance, and cross-functional collaboration within the MarTech ecosystem.
Highest-signal resume keywords
RMN Campaign OrchestrationPeople LeadershipMarTech Stack FamiliarityCampaign Planning/TrackingMeasurement/Attribution Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OrchestrationActivation ManagementPerformance ManagementRoadmap DeliveryCompliance Understanding
Soft Skills
Team LeadershipStakeholder CommunicationCoaching
Tools & Technologies
SFMCDatabricksHightouch
Industry Keywords
Retail MediaAdTech EcosystemCross-Team ManagementVendor Dependencies
About the role
Key responsibilities & impact- Lead and manage a team delivering RMN campaign orchestration, activation, and supporting platforms/integrations.
- Own the RMN delivery roadmap and drive initiatives that reduce campaign launch time and manual effort.
- Operationalize activation across owned, in-store, pump/CFD, and paid channels (e.g., DEX, GSTV, partner networks).
- Partner with product, architecture, data, and external partners to define and deliver the orchestration/enrichment layer for RMN.
- Manage team performance, hiring, prioritization, delivery cadences, and stakeholder communication.
- Ensure campaign planning, billing, measurement, and compliance are reliable and increasingly automated.
- Collaborate across MarTech work streams (CRM, Personalization, Web) to align on shared platforms and data.
Requirements
What you’ll need- Bachelors/4 Yr Degree
- 7+ years of relevant work experience
- 3+ years of management experience
- Strong people leadership: hiring, coaching, performance management, and team delivery.
- Knowledge of retail media / AdTech ecosystems, campaign orchestration, and activation across owned, in-store, pump, and paid channels.
- Familiarity with the MarTech stack (SFMC, Databricks/Hightouch, identity, content) and campaign planning/tracking tooling.
- Experience delivering platform/integration roadmaps and managing cross-team and vendor dependencies.
- Strong understanding of measurement/attribution and compliance (opt-in, CCPA).
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Paid time off (PTO)
- Professional development opportunities
