Senior Experiential Event Manager

6sense

Senior experiential event manager leading data-driven field and executive events for 6sense’s revenue technology. Driving account engagement, pipeline contribution, and measurable event ROI.

Posted 8/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $101,276 - $148,537 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end event planning and execution, with a strong focus on audience-centric experiences and measurable outcomes. Proficient in leveraging marketing technology and data analytics to drive engagement and revenue impact in B2B SaaS environments.

Highest-signal resume keywords

Field Marketing StrategyEvent Marketing ExecutionABM/ABX ExpertiseProject ManagementSalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningBudget ManagementData AnalysisKPI DevelopmentVendor ManagementAudience EngagementProgram DesignPerformance MetricsPost-Event Follow-UpPipeline Contribution

Soft Skills

Executive PresenceCollaborationInfluencing Without AuthorityProactive MindsetAccountability

Tools & Technologies

SalesforceMarketo6senseMarketing Technology Platforms

Industry Keywords

B2B SaaSRevenue MarketingField ProgramsExperiential ActivationsGTM Campaigns

About the role

Key responsibilities & impact

Own end-to-end planning and execution of executive events, field programs, and experiential activations supporting revenue objectives
Design audience-centric experiences grounded in data, clear messaging, and defined business outcomes using 6sense
Ensure seamless delivery across in-person, virtual, and hybrid formats with consistent brand and operational standards
Translate GTM priorities into structured, measurable event programs with defined KPIs
Support flagship, executive-level, high-value field, and corporate events from concept through execution
Integrate events into broader ABX and GTM campaigns
Drive program design focused on audience, messaging, outcomes, and ROI
Oversee vendor, partner, and venue relationships while maintaining budget discipline
Collaborate with sales leadership, revenue marketing, and field teams to align events to priority accounts and buying groups
Support account-level targeting and pre-event outreach strategies
Establish structured post-event follow-up processes to drive engagement, acceleration, and measurable pipeline contribution
Provide sales with visibility into performance metrics and engagement insights
Collaborate with ABX, product marketing, demand generation, content, growth, and marketing operations teams
Influence without authority through clear direction, frameworks, and expertise
Share learnings and best practices across regions
Manage event budgets with financial discipline and ROI accountability
Maintain detailed project plans, timelines, and cross-functional coordination
Leverage marketing technology and data platforms to enhance targeting, registration quality, and attendee engagement tracking

Requirements

What you’ll need

8 to 12 years of experience in field marketing and event marketing, preferably in B2B SaaS
Deep expertise in ABM/ABX and field marketing strategy and execution
Proven success driving pipeline and revenue impact through events and field programs
Strong executive presence and ability to engage credibly with senior leaders
Experience partnering closely with sales and GTM teams
Highly analytical and data-driven ability to translate results into insights
Strong project management, budgeting, and vendor management skills
Comfortable operating in fast-paced, evolving environments
Hands-on, proactive, and accountable with a strong ownership mindset
Experience with Salesforce, Marketo, 6sense, and related marketing technology platforms preferred

Benefits

Comp & perks

Generous health insurance coverage
Life insurance
Disability insurance
401K employer matching program
Paid holidays
Self-care days
Paid time off (PTO)
Bonus program or commission plan may be included
Stock options if approved by 6sense’s board
Paid parental leave
Equipment and support to work and connect with teams at home or in offices
Learning and development initiatives
Access to LinkedIn Learning
Quarterly wellness education sessions
Wellness days
ERG-hosted events