ABOUT 54GROUP: 54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
ROLE OVERVIEW: Reporting to the Event Director, Asian Racing Conference, the Guest Experience Director is responsible for leading the successful delivery of all Guest Experience areas for the Asian Racing Conference, taking place in Riyadh, 9-14th February 2026.
Requirements
The successful candidate must have strong expertise at a senior level with 5-10 years’ experience in the production of large-scale international events in the Middle East and globally, with a background that includes some major conference production.
The successful candidate must also demonstrate:
Deep expertise in key Guest Experience areas including catering, premium hospitality, front of house staffing, transportation, VVIP guest & delegate management and guest communications
Strong personal organization and motivation
Experience in leading a team of Guest Experience professionals
Experience in setting and overseeing project timelines and progress, running RFPs to procure and contract with suppliers, and managing a significant budget for Guest Experience deliverables
Superior attention to detail in all event experiential and guest-facing areas
Excellent interpersonal and communication skills, and a positive and collaborative attitude.