Account Executive

• Develop and lead PR strategies that align with clients’ business objectives.
• Provide strategic counsel to clients on earned media, crisis management, and communication initiatives.
• Stay ahead of industry trends and ensure clients benefit from cutting-edge practices.
• Serve as the senior point of contact for key clients, building trust and long-term relationships.
• Manage client expectations and ensure satisfaction through consistent delivery of high-quality work.
• Lead, mentor, and inspire the PR team, fostering a culture of excellence and collaboration.
• Support the professional growth of team members through coaching, feedback, and training.
• Supervise the planning, execution, and evaluation of PR campaigns.
• Ensure deliverables meet agency standards and client expectations.
• Oversee the development of press releases, editorial content, and other communications materials.
• Established relationships with sports and news media and creators across East and Southeast Asia.
• Maintain and update media contact databases.
• Regularly meet and develop relationships with existing and new journalist and influencer contacts relevant to 54’s business and clients.
• Management of tournament Media Centres.
• Monitor and report on industry trends, competitor activities, and media coverage.
• Drive agency growth by identifying and securing new business opportunities.
• Lead the preparation and delivery of compelling pitches and proposals.
• Build the agency’s profile through thought leadership and networking.

Earned Media Account Director

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