Head of Demand Generation

50 Marketing

Head of Demand Generation for Vivant managing $30M pipeline growth. Building demand gen strategies from scratch in managed network services sector.

Posted 6/2/2026full-time🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

You own the marketing-sourced pipeline target — $30M in MQLs. This is your number.
Full-funnel demand gen strategy — outbound, inbound, paid, SEO, events, partnerships, and referral programs — built from scratch alongside the founder
CAC and attribution modeling — you measure and monitor every dollar spent against LTGP, and you adjust accordingly
Lead scoring and MQL/SQL definition — defined in lockstep with sales so there's no ambiguity at handoff
Campaign execution — you're the strategist and the executor. You're in the work alongside the team, not above it
Weekly metrics reporting to the Founder — pipeline generated, CAC, conversion rates, cost per MQL, every week without being asked

Requirements

What you’ll need

You have directly driven measurable pipeline growth at a B2B company between $5M–$50M in revenue — be prepared to walk us through the exact numbers
You've built demand gen from zero, not optimized someone else's engine
You can write — cold email, ad copy, landing pages. Your thinking doesn't go through an agency
You're fluent in a CRM — sequences, automations, and reporting are things you build yourself
You have experience in multi-location B2B verticals — restaurants, retail, healthcare, or dealerships
You thrive in a lean, fast-paced environment where resources are tight and results are everything

Benefits

Comp & perks

Competitive base + performance bonus tied directly to pipeline and revenue outcomes
Full autonomy — you won't be micromanaged, but you will be held to numbers
Direct, unfiltered access to a metrics-driven founder who has built and scaled multiple companies
The opportunity to build a team beneath you as your results prove the model

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationpipeline growthCAC modelingattribution modelinglead scoringcampaign executioncopywritingCRM fluencymetrics reportingMQL/SQL definition

Soft Skills

strategic thinkingexecutioncollaborationadaptabilitycommunicationproblem-solvinginitiativeresults-orientedcreativitytime management