Head of Marketing

50 Marketing

Head of Marketing responsible for leading and optimizing performance across traffic and funnels for a well-known marketing brand. Focus on hands-on execution and strategic oversight in a high-performance environment.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesLead💰 $120,000 - $160,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

conversion funnelslanding pagesemail campaignssegmentationworkflowscampaign trackingreporting dashboardsfunnel buildingdata analysisproject management

Soft Skills

leadershipcommunicationstrategic thinkingaccountabilitycollaborationtaste judgmentconversion judgmentdata obsessionmessaging strategyeditorial skills

Tools & Technologies

HubSpotemail marketing toolsanalytics platformsCRM systemsproject management softwareUI/UX design toolscampaign management toolssocial media platformsvideo marketing toolsaffiliate marketing platforms

Industry Keywords

direct-response marketinginformation marketingeducation marketrevenue performancelead qualitynurture sequencescustomer journeysmulti-channel campaignssales enablementfunnel conversion

About the role

Key responsibilities & impact

Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution.
Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot.
Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot.
Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion.
Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant.
Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans.
Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship.
Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance.
Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned.
Partner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performance.

Requirements

What you’ll need

10+ years with consistent revenue accountability
Head of Marketing / VP Marketing at $5M+ revenue company, owned entire function and team
Direct-Response Marketing Fluency
Information Marketing / Education Market Familiarity
HubSpot Power User
Funnel Builder
Taste & Conversion Judgment
Data-Obsessed Operator
Messaging Strategist & Ruthless Editor
Campaign Ownership
Project & Sprint Management
Leadership Presence
Founder Fluency

Benefits

Comp & perks

38 days PTO 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score